Transcript Propaganda - White River High School

Propaganda
Propaganda Defined
• information, ideas, or rumors deliberately
spread widely to help or harm a person,
group, movement, institution, nation, etc.
Types of Propaganda
Bandwagon
• The basic idea that “getting on the
bandwagon”
• Everyone is doing it so you should as well
• Appeals to the conformist
• No one wants to be left out of something
cool
Bandwagon Example
• Everyone in Kent is supporting Dave
Smith for Mayor, shouldn’t you be a part of
this winning team
• Sports teams
Testimonial
• Celebrity endorsement of philosophy,
product movement, or candidate
• Sometimes can be just a photograph at a
rally can generate people to join a cause
Testimonial Examples
• Michael Jordan with Gatorade, Nike, etc.
• People want to play basketball like Mike
so they where the shoes and drink the
drinks
• Bruce Springsteen endorses John Kerry
and plays at his political rallys
Plain Folks
• Candidate or cause is identified with
common people from everyday walks of
life.
• Make it, or them look “All-American”
Plain Folks Example
• After morning speech to wealthy
Democratic donors John Kerry went
snowboarding
Transfer
• Using symbols, quotes or images of
famous people to convey message
regarding a topic that does not necessarily
have anything to do with them
• Religious or patriotic symbols are most
commonly used
Transfer Examples
• Putting American flag on ad to help make
it seem more legitimate.
• TV ad with “scientist” in white lab coat
talking about how good a soft drink is.
Fear
• Present a dreaded circumstance and
usually follow it up with the kind of
behavior needed to avoid that horrible
event.
Fear Example
• People have been breaking into homes all
over the area. If you don’t get a _______
security system then you could be next.
Logical Fallacies
• Applying logic, one can usually draw a
conclusion from one or more established
premises
• The premises may be accurate but the
conclusion is not
Logical Fallacies
•
•
•
•
Premise 1: You learn in school
Premise 2: Joey goes to school
Conclusion: Joey learns
Premise 1: Bill Clinton supports gun
control
• Premise 2: Communist regimes have
always supported gun control
• Conclusion: Bill Clinton is a communist
Glittering Generalities
• Closely related to Transfer.
• Using something that is true to stir up
emotions
• Problem with it is that words or sayings
mean different things to different people.
• Often includes words like: democracy,
family values, rights, freedom, or American
• Uses positive words
Glittering Generalities Example
• A cigarette manufacturer proclaims to
smokers: Don’t let them take your rights
away! (in an attempt to get you to vote against
banning cigareettes in public places)
• Trying to turn it into a debate about rights
not about doing something unhealthy
Name-Calling
• Opposite of Glittering Generalities
approach
• Name-calling ties a person or cause to a
largely perceived negative image
Name-calling Example
• Calling an Environmentalist a “Tree
Hugger”
• “Tattle tail”
• “Baby Killer”