Transcript NPQ Business Portal

System for Increasing Net Profits Without Increasing Marketing Budgets
NPQ Business Portal
The Social Media Solution for SMEs
Web 2.0 Sales & Marketing Office
e-Marketing Specialist
Training
 2010 NetProfitQuest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets
Content
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NBP Marketing Position
 Overt Benefit
 Real Reasons to Believe
 Dramatic Difference
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Building Your eMS Business
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NBP Sales Process
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Where to find prospects
How to get an appointment
How to make presentation
Overcoming objections
Getting referrals
Keeping the client for life
 2010 NetProfitQuest Pte Ltd. All rights reserved.
Understanding the eMS
incentives plan
Why become eMS/ key
incentives and benefits
How to build your team and
your Money Making Machine
System for Increasing Net Profits Without Increasing Marketing Budgets
NPQ & You: Who’s the Boss?
REVENUE
Cost of Goods
General Selling & Admin Expenses
eMS Commissions
Tax
Net Profit to NPQ
 2010 NetProfitQuest Pte Ltd. All rights reserved.
100
15
25
45
5
?
System for Increasing Net Profits Without Increasing Marketing Budgets
Overt Benefit
We help businesses set up an
Online Sales and Marketing Office
that generates enquiries from
 2010 NetProfitQuest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets
Real Reasons to Believe
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High Visibility
Targeted Visitors
Qualified Enquiries
 2010 NetProfitQuest Pte Ltd. All rights reserved.
95%
st
1 Page Google
System for Increasing Net Profits Without Increasing Marketing Budgets
75% of clients ranked
#1 IN GOOGLE
 2010 NetProfitQuest Pte Ltd. All rights reserved.
**As of 24 Sep 2010
System for Increasing Net Profits Without Increasing Marketing Budgets
13.3 TIMES
Source:
http://www.yps.com.sg/pdf/yp-fy07-results-presentation2.pdf
http://advertising.insing.com/
http://www.streetdirectory.com/advertise.php
yellowpages.com.sg Insing.com streetdirectory.com NPQ Business Portal
Visitors/Month
776,065
1,300,000
2,000,000
10,706
No. of Business Listings
150,000
150,000
159,095
62
Visitors/Listing/Month
5
9
13
173
 2010 NetProfitQuest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets
QUALIFIED ENQUIRIES
 2010 NetProfitQuest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets
Dramatic Difference
ONE CLIENT Per Product Category Per Location
GUARANTEED VISIBILITY in First 3 Pages of Google
within 30 days
ONE & ONLY Marketing Solution that Gets
Targeted Enquiries from
 2010 NetProfitQuest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets
NBP Market Positioning
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NOT a Directory
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NOT Website Designer
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Only 1 client per product category per location
Website designer don’t generate enquiries. We do.
NOT SEO Consultant
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SEO consultant only covers search engines
We cover Google, Facebook and Youtube
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Don’t over-emphasize “Guaranteed first 3 pages in Google”
 2010 NetProfitQuest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets
NBP Marketing Positioning
We help businesses set up an
Online Sales and Marketing Office
that generates enquiries from
 2010 NetProfitQuest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets
NBP Sales Process
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Get a 30 minutes appointment with the Decision maker
Build rapport
Find out his business and tell him yours
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We help businesses setup an online sales and marketing office, that
generates enquiries from Google, Facebook and Youtube.
Confirm that getting more enquiries is his primary goal
Do the NPQ presentation
Ask for questions
Overcome objections
Ask for decision; emphasizing exclusivity hence scarcity
Process the sale
 2010 NetProfitQuest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets
Where to Find Prospects
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Target Market: Business owners
Where do they go?
Who else do they do business with?
Where do you find the database?
Where do you find people who has such database?
Who has the SAME target market but
selling DIFFERENT products & services?
 2010 NetProfitQuest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets
Where to Find Prospects
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Accounting firm
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Company secretarial firms 
Office suppliers
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Advertising firms
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Business associations
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Sports/Golf clubs
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 2010 NetProfitQuest Pte Ltd. All rights reserved.
Business Directories
Newspaper advertising
Classified ads
Google search
Advertising leaflets
Anywhere you find
advertisements!
System for Increasing Net Profits Without Increasing Marketing Budgets
Marketing and Getting leads
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Email preview invitation link to all database
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Make your business known in your community
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Follow up with phone calls
Join clubs
Attend networking sessions
Tell more people what you do and ask if they know
anyone who needs help
Use social media marketing: Facebook, Linkedin etc
Presentation 1-on-1 or send people to company’s
presentations
 2010 NetProfitQuest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets
How to Get an Appointment
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Full time; Make 15 calls a day EVERY DAY.
Part (HALF) Time: Make 4 Calls EVERY DAY
“ My name is XXXX and I am calling from NetProfitQuest. We
help businesses setup an online sales and marketing office,
that generates enquiries from Google, Facebook and Youtube.
I would like to make a 30 minutes appointment to discuss
how we can work with your company to get more customers.
Would Friday 3pm be ok with you or Monday 2pm?”
Possible answers?
 2010 NetProfitQuest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets
How to Get Pass the Secretary
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Speak confidently.
Imagine that you are very important person and
that if she don’t let you speak to the boss, she
will get into trouble. But don’t be arrogant
 2010 NetProfitQuest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets
Preparing for the Presentation
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Google Keywords Tool
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https://adwords.google.com/select/KeywordToolExternal
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Demonstrate that prospects are searching for client’s
business
Demonstrate the competitors are found in Google
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Website Grader
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http://websitegrader.com/
Measures the marketing effectiveness of client’s
website based on 50 variables
 2010 NetProfitQuest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets
Preparing for the Presentation
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Download and print out
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NPQ Biz Portal Order Form
Business Information Sheet
 2010 NetProfitQuest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets
Doing the Presentation
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Keep it to within 30 minutes
Stop periodically
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To ask questions
To ask for questions
To check for agreement/understanding
Stop presenting if he gets distracted
 2010 NetProfitQuest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets
Doing the Presentation
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Use Google Keyword Tool
Demo existing NPQ Clients
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Found in Google
Posting updates and testimonials
Facebook viral comments
Show sample enquiries
 2010 NetProfitQuest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets
Common Objections
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Too expensive
Later…Think about it…
Need to check with others
Already got website
My sister can do this
My business don’t need to get online
Why not guarantee 1st page Google?
Can guarantee enquiries or sales or not?
 2010 NetProfitQuest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets
Processing Order: See NPQBP Quickstart Guide
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Process Payment (cheque or online credit card)
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Fill up “NPQ Biz Portal Order Form”
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Client to fill in order details
eMS remember to write down eMS ID!
Fill up “Business Information Sheet”
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Online Credit Card http://payment.netprofitquest.com
eMS to record down information about the client’s
business
Collect client’s photos, brochures etc
 2010 NetProfitQuest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets
Submitting Order: See NPQBP Quickstart Guide
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Submit to NPQ via email or by hand to office
Submit order online by logging in to Affiliate Centre
 2010 NetProfitQuest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets
Coordinating the Implementation
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Support Emails
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eMS Issues: [email protected]
NBP Issues: [email protected]
Got a Question?
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Community:
www.NetProfitQuest.net
FB Group: NPQ e-Marketing Specialists
http://www.facebook.com/groups/npqems/
 2010 NetProfitQuest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets
Follow Through When Portal Goes Online
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1 session with client on how to post updates and
testimonials
Help clients to post if client is technically
challenged
Monitor enquiries for clients
Happy Client = Renewals
 2010 NetProfitQuest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets
Keeping the Client for Life
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Build relationship
Do more than the minimum
Understand his business and his challenges
Get him to be active in the SMEC club
Keep in touch: send him stuff
Give him referrals
 2010 NetProfitQuest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets
Getting Referrals
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BEST WAY TO GROW THE BUSINESS
Just Ask
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Establish satisfaction
Ask for help
Get agreement
Ask for contacts: emphasize that you would not be bothersome
Get it on-the-spot if possible
Call the contact
Call back referrer to let him know what happen (and ask
for more contacts)
 2010 NetProfitQuest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets
Target
Part (half) Time;
 Make 24 calls a week
 Get 5 appointments
 Make 5 sales a month
 Total income: USD3,000
Full Time
 Make 75 calls a week
 Get 12 appointments
 Make 10 sales a month
 Total income: USD6,000
 2010 NetProfitQuest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets
How to build a Money Making Machine
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The focus in the next one year target is to build a
significant client base;
If you built a 100 clients ONLY……..you make
USD60,000
Next year built another 100 …….you make
another USD60,000 on top of last years USD60k
If you retire after that YOU continue to make
USD120,000 for a long long time
 2010 NetProfitQuest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets
5 REASONS
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YOU are riding a trend
It is a blue ocean product
It comes with a guarantee
It has a “buy now” factor
You are building long term income
 2010 NetProfitQuest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets
How to build a Team
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Recruiting
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Building
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Talk to one person a day; make a new friend every day
Get to connect with a business owner…if not get him to be a NPQ eMS
Look for people who wants to make money the smart way.
Coach them through doing joint presentations
Help them to make money as soon as possible
Get them to training or train them yourself
Maintaining
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Organise some joint marketing activities together
Help him to recruit others
Have periodic reviews sessions to provide help and inputs
 2010 NetProfitQuest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets
Working as a TEAM
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T.E.A.M.
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Together Everybody Achieve More
A.B.C.
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Alignment
Believe
Communications
 2010 NetProfitQuest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets
Alignment = Believe X Communications
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Alignment is the KEY to building a huge team
We can increase Alignment by
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Increasing our Belief in NPQ business
Increasing Communications within NPQ
 2010 NetProfitQuest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets
5 Core Values of NPQ Teamwork
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Integrity
Respect
Gratitude
Giving
Open Blue
 2010 NetProfitQuest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets
5 Basic Rules of NPQ Teamwork
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Any new ideas, first discuss with your team leader
Do not pass negativity to your team
Do not criticize fellow NPQ eMS
No financial tussle
No relationship tussle
 2010 NetProfitQuest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets
Thank You!
Resources:
www.NetProfitQuest.com
www.NetProfitQuest.net
www.FaceBook.com/NetProfitQuest
YouTube.NetProfitQuest.com
Twitter.NetProfitQuest.com
 2010 NetProfitQuest Pte Ltd. All rights reserved.