Transcript Phase 2: Objectives and first ideas

Phase 2: Objectives and first ideas
Gilles Chatelain
Summary





Objectives
Do mental environmental budgets exist?
Literature review
First ideas
Next steps
Objectives
 1) To what extent are mental accounting
mechanisms relevant for energy-related
decisions?
 2) To what extent are mental accounting
mechanisms present in non-monetary
transactions (“environmental-moral
budgets”)?
 3) How can these energy-related mental
accounting mechanisms be leveraged to
promote energy conservation and
sustainable energy consumption?
Phase 1
Phase 2
Do mental environmental budgets exist?
 Probably yes
 Online pre-study with 45 students and 32
friends
 “Have you ever showed an environmentallyfriendly behavior to compensate for an
environmentally-unfriendly behavior? Et vice
versa?”
Do mental environmental budgets exist?
 50% showed a compensation behavior in the
past
 62% (34%) in the same (different) domain
 Mostly (ca. 70%) in the domain of transport
 Yes, they do exist. But the exact mechanism
remains unclear.
• How conscious is the process?
• Possible moderators?
Literature review
 “Intrinsic motivation plays a role in the moral compensation
mechanism” (Clot, 2014)
 “One behavioral history will liberate rather than constrain future
behaviors when a) one acts in domains relatively unimportant to one’s
identity b) one’s behaviors are framed as progress rather than
commitment to a goal c) one can avoid appearing hypocritical because
past behavior appears not to make a claim about one’s values, future
behavior is morally ambiguous, or past and future behaviors are in
different domains.” (Miller, 2010)
 “Future research is needed to test if licensing in the environmental
domain is indeed less likely to occur when the initial behaviour signals
who you are and has clear implications for your environmental selfidentity.“ (van der Werff, 2014)
 Environmental self-identity and values seem
important
Literature review
 “Mental accounts are derived from active
goals, so that active goals determine which
prior events are integrated with the current
event and which are segregated. Second,
events are weighed into these accounts in
terms of their representativeness of the goal.”
(Brendl, 1998)
 Only people willing to act pro-environmentally will
have a mental account (?)
First ideas
?
 Laboratory experiment
 Field study
 SIG
 Greenpeace
 …
First ideas
Next steps
 Literature review
 Analyses of Phase 1 and Pre-tests
 Contact SIG?
November 1:
Official project
start
February 23:
Project kick-off
meeting
2014
October:
Start data
collection process
of Phase 1
2015
August:
Meeting to
present data
collection process
of Phase 1
November:
Meeting to
present
results of
Phase 1
November:
Meeting to
present results of
Phase 2
October:
Delivery of final
report
2016
2017
May:
Delivery of the first
report (Phase 1)
May:
Delivery of second
report (Phase 2)