Transcript NPQ Business Portal

System for Increasing Net Profits Without Increasing Marketing Budgets
How to build your business brand and
get enquiries without having to spend
a lot of $$$ and time
How do you presently get business?
Is it getting more challenging?
 2010 NetProfitQuest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets
About NPQ
NPQ provides SMEs and other
corporations with alternative marketing
channels, to increase net profits without
increasing marketing budgets.
 2010 NetProfitQuest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets
NPQ Solutions
Certificate in Social Media Marketing
• 1st in Asia
• Blended Learning: Training + Coaching + Project
• Internationally Recognised: Certified by IPMA, UK
NPQ Business Portal
• Web 2.0 Sales and Marketing Office
• One SME Per Industry Per Location
• Guaranteed 1st 3 pages in Google or Money Back!
NPQ Optimization Project
• Content, Conversation, Community
• Design + Build + Operate + Maintain
• Supported by NPQ Coach and Social Media Exec
 2010 NetProfitQuest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets
NPQ Co-Founder, Willy Lim
Willy Lim, co-founder of NPQ, was a Singapore
Government scholar who graduated with a Masters
Degree from National University of Singapore. He
had served in the defense industry as a business
consultant, before starting his own direct marketing
training business during the recession in the year
2000. By incorporating a system driven business
model using the NPQ Marketing SystemTM Strategy
to expand his business, he has built significant
businesses in Singapore, Malaysia and China. On one
occasion, he built and trained a FMCG sales force
from zero to over USD 200,000 of monthly revenue
in less than 6 months.
 2010 NetProfitQuest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets
NPQ Co-Founder, KC See
KC See, co-founder of NPQ, an accountant
by profession, has been in business for the
last 24 years, having built numerous
businesses in various industries. He started
MasteryAsia, a regional mentorship
company that has to date coached more
than 6,980 clients over the last 11 years
through the very popular Money Mastery
Programme. A seasoned Marketing
Practitioner, he had consulted many MNCs
and SMEs in sales and marketing strategies
and tactics. In one instance he helped a
client increase sales by 9 times without
increasing any marketing expense.
 2010 NetProfitQuest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets
NPQ Press Conference
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System for Increasing Net Profits Without Increasing Marketing Budgets
NPQ in ZDNet Asia
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System for Increasing Net Profits Without Increasing Marketing Budgets
NPQ in Marketing Interactive
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System for Increasing Net Profits Without Increasing Marketing Budgets
NPQ in Straits Times
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System for Increasing Net Profits Without Increasing Marketing Budgets
NPQ interviewed by Japanese Magazine
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System for Increasing Net Profits Without Increasing Marketing Budgets
Celebrity Columnist in SME Magazine
 2010 NetProfitQuest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets
What Our Clients Say
“I feel that the key of success in the future is on distribution development,
and new media are playing a very important role in getting to your
customer. NPQ gives me the realization that there is a whole new world
going on beyond what we are experiencing outside these four walls, and
that’s more and more influential in the way people decide and buy
products & services. I believe all industries that are looking for nontraditional ways of distribution can benefit from NPQ.”
Hugo van Vledder, Chief Marketing Officer, eTiQa Insurans & Takaful
 2010 NetProfitQuest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets
What Our Clients Say
“We are very impressed by NetProfitQuest of the works they have done
for the SMEs and as the result of that, the Institute of Systems Science is
inviting them to consider to work with us and bring their expertise and
courseware to the corporate world.”
Mr. Lim Swee Cheang, CEO, ISS, National University of Singapore
 2010 NetProfitQuest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets
FIRST NICF Social Media Marketing Course


 2010 NetProfitQuest Pte Ltd. All rights reserved.
Aligned to
NICF and
accredited
by WDA
up to 70%
funding of
the course
fee for
Singaporean
& PR
System for Increasing Net Profits Without Increasing Marketing Budgets
Some of NPQ Clients
 2010 NetProfitQuest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets

“Companies that
cannot raise
productivity may just
have to go out of
business or leave
Singapore.”
- Mr. Gan Kim Yong,
Manpower Minister,
Singapore
 2010 NetProfitQuest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets
 2010 NetProfitQuest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets
More than 750 million Facebook users
 2010 NetProfitQuest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets
52% of Singaporeans are on Facebook!
19
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System for Increasing Net Profits Without Increasing Marketing Budgets
Malaysia is 16th Largest Facebook Country!!
20
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System for Increasing Net Profits Without Increasing Marketing Budgets
Indonesia is LARGEST in Asia and 2nd Globally!!!
 2010 NetProfitQuest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets
 2010 NetProfitQuest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets
Tomorrow’s Consumers are
Today’s “Digital Natives.”
 2010 NetProfitQuest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets
 2010 NetProfitQuest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets
THE PROBLEM:
The Average SME and Online Marketing
 2010 NetProfitQuest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets
Social Media Survey Conducted by NPQ
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
100 Local Biz surveyed
Social Media presence

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6 in 10 on Facebook
3 in 10 on Youtube
A quarter on Twitter
80% considering to spend
more on social media BUT

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65% has NO competency
31% has ZERO online enquiry
57% has <50% online enquiry
 2010 NetProfitQuest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets
If a business does not have
an productive online channel,
it might not be in business …for long.
It is a matter of time.
But what was your solution to this?
Website?
Online advertising?
 2010 NetProfitQuest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets
Limitations
Online Advertising
• Listed together with many other competitors
• Response rate is getting lower
• Non-interactive
Website
• Inconvenient to update
• No time to maintain or keep track of latest technology
• Big challenge in getting visitors
 2010 NetProfitQuest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets
Are You Still Advertising in Directories?
 2010 NetProfitQuest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets
TRUTH
So if you are looking
for something, do
People
do not
do business searches
you go into
yellowpages.com
or some
in business
directories
directories
to search
for adverts?
.
 2010 NetProfitQuest Pte Ltd. All rights reserved.
No! We DON’T
WE SEARCH
System for Increasing Net Profits Without Increasing Marketing Budgets
Google Says….
“More than 20% of the searches on Google
today are related to location.”
“60% of local searches lead to sales.”
 2010 NetProfitQuest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets
So if you are not found on the first few
pages of Google when your clients searches
for your business category & location, then
you miss the most prospective customer
You’ll miss the customer who is
SEARCHING TO BUY!!!!
Question: Are You Found?
 2010 NetProfitQuest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets
Offline VS Online
Offline
 2010 NetProfitQuest Pte Ltd. All rights reserved.
Online
System for Increasing Net Profits Without Increasing Marketing Budgets
Drawing Analogies
If you put your business in the hands of SEO Consultant
• That’s like asking the SIGNAGE CONTRACTOR to be in charge of Marketing
If you put your business in the hands of Web Designer
• That’s like asking the INTERIOR DESIGNER to be in charge of Marketing
If you put your business in the hands of eCommerce Integrator
• That’s like asking the POS VENDOR to be in charge of Marketing
No wonder so many e-Commerce websites has
NO COMMERCE!!
 2010 NetProfitQuest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets
HARD FACT:
*99%
.
of all websites
in the world gets
LITTLE or NO VISITORS!
*A website with an Alexa ranking of 1,000,000 gets about 20-50 daily visitors.
Less than 1% of websites has an Alexa ranking of 1,000,000
 2010 NetProfitQuest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets
The TRUTH about Online Marketing is…
 2010 NetProfitQuest Pte Ltd. All rights reserved.
NO
Visibility
NO
Visitors
NO
Enquiries
NO
Sales
System for Increasing Net Profits Without Increasing Marketing Budgets
The TRUTH about Online Marketing is…
NO
Visibility
NO
Visitors
Seems like NONE of
These
these
are
components
the job of have anything to
do with Website
e-Marketing
Designer orSpecialist
e-Commerce Integrator
NO
Enquiries
NO
Sales
 2010 NetProfitQuest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets
THE INNOVATIVE SOLUTION:
 2010 NetProfitQuest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets
NPQ Business Portal
Online Sales & Marketing Office
Get Enquiries from Google & Facebook
Works 24/7 on Auto-Pilot
No Technical Knowledge Needed
Lower Cost, Lesser Effort, Higher ROI
 2010 NetProfitQuest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets
Neither a Directory nor a Website
So let’s try that…
 2010 NetProfitQuest Pte Ltd. All rights reserved.
NPQ Business Portal
System for Increasing Net Profits Without Increasing Marketing Budgets
BRANDING: Unique Premium Listing
• EXCLUSIVE listing, 1 Business category 1 Location
SEO: High Search Engine Visibility
• GUARANTEED listing in first 3 pages of Google
WEBSITE: Web 2.0 Technology
• INTERACTIVE comments, discussions & enquiries
FACEBOOK: Social Media Marketing
• PROMOTION of your portal via Facebook & other social media platforms
DIY: User Friendly
• UPDATE unlimited articles, photos & videos using online form
 2010 NetProfitQuest Pte Ltd. All rights reserved.
BRANDING: Unique Premium Listing
System for Increasing Net Profits Without Increasing Marketing Budgets
 2010 NetProfitQuest Pte Ltd. All rights reserved.
SEO: High Search Engine Visibility
System for Increasing Net Profits Without Increasing Marketing Budgets
 2010 NetProfitQuest Pte Ltd. All rights reserved.
WEBSITE: Web 2.0 Technology
System for Increasing Net Profits Without Increasing Marketing Budgets
 2010 NetProfitQuest Pte Ltd. All rights reserved.
FACEBOOK: Social Media Marketing
System for Increasing Net Profits Without Increasing Marketing Budgets
 2010 NetProfitQuest Pte Ltd. All rights reserved.
FACEBOOK: Social Media Marketing
System for Increasing Net Profits Without Increasing Marketing Budgets
 2010 NetProfitQuest Pte Ltd. All rights reserved.
Other Social Media Platforms
System for Increasing Net Profits Without Increasing Marketing Budgets
 2010 NetProfitQuest Pte Ltd. All rights reserved.
DIY: User Friendly to Post Updates
System for Increasing Net Profits Without Increasing Marketing Budgets
 2010 NetProfitQuest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets
THE RESULTS
 2010 NetProfitQuest Pte Ltd. All rights reserved.
A Simple & Elegant Solution for SMEs
System for Increasing Net Profits Without Increasing Marketing Budgets
Enroll
Business Portal
Ready
Visitors
Provide
Business Details
Search-Engine
Optimisation
(SEO)
Enquiries
Book Category &
Location
Copywriting
Leads and Sales
This is ALL the business owner need to do
 2010 NetProfitQuest Pte Ltd. All rights reserved.
95%
st
Ranked 1 Page Google
System for Increasing Net Profits Without Increasing Marketing Budgets
75% of clients ranked
#1 IN GOOGLE
 2010 NetProfitQuest Pte Ltd. All rights reserved.
**As of 24 Sep 2010
System for Increasing Net Profits Without Increasing Marketing Budgets
13.3 TIMES
Source:
http://www.yps.com.sg/pdf/yp-fy07-results-presentation2.pdf
http://advertising.insing.com/
http://www.streetdirectory.com/advertise.php
yellowpages.com.sg Insing.com streetdirectory.com NPQ Business Portal
Visitors/Month
776,065
1,300,000
2,000,000
10,706
No. of Business Listings
150,000
150,000
159,095
62
Visitors/Listing/Month
5
9
13
173
 2010 NetProfitQuest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets
QUALIFIED ENQUIRIES
 2010 NetProfitQuest Pte Ltd. All rights reserved.
Visitors & Enquiries!
System for Increasing Net Profits Without Increasing Marketing Budgets
 2010 NetProfitQuest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets
What marketing can you get for S$3,000?
Advertising?
Trade Show?
Online Advertising?
 2010 NetProfitQuest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets
Newspaper Ads?
 2010 NetProfitQuest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets
Advertise in Magazines?
 2010 NetProfitQuest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets
Trade Show Booth?
 2010 NetProfitQuest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets
Online Directories?
 2010 NetProfitQuest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets
Own Website VS NPQ Business Portal?
 2010 NetProfitQuest Pte Ltd. All rights reserved.
What It Would Have Cost You:
System for Increasing Net Profits Without Increasing Marketing Budgets
BRANDING
•PRICELESS
WEBSITE
•S$2,500 + S$100/mth
SEO
•$1,000 – $5,000/mth
More than S$1,000/mth
FACEBOOK
MARKETING
 2010 NetProfitQuest Pte Ltd. All rights reserved.
•$250/mth
Your Investment is only:
System for Increasing Net Profits Without Increasing Marketing Budgets
Only S$250/mth*
Add 30% for Country
* District-level price. Min. subscription period of 1 year. 12-month credit card instalment. Interest rates apply.
 2010 NetProfitQuest Pte Ltd. All rights reserved.
MONEY BACK GUARANTEE
System for Increasing Net Profits Without Increasing Marketing Budgets
If your business portal does
not appear in the 1st three
pages of Google for the
targeted keywords and
location within 1 month
after activation, NPQ will
refund 100% of your
payment.
 2010 NetProfitQuest Pte Ltd. All rights reserved.
Your Investment comes with:
System for Increasing Net Profits Without Increasing Marketing Budgets
1. Exclusive Business Listing in the NPQ Business Portal
2. Free Setup for the 1st time upload + unlimited future DIY posts
3. Opt-in/ Online Enquiry Form - all enquiries directed to you
4. Monthly report on the traffic of your site
5. Search Engine Optimization (SEO)
6. Basic copywriting to optimize your page
7. Integration to Social Media Platforms - Facebook and Twitter
8. Membership to the SMEC (Small and medium-sized Enterprise) Club
9. Covered by NPQ Money-Back-Guarantee*
 2010 NetProfitQuest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets
For TODAY only: FREE NPQ Video Marketing
 2010 NetProfitQuest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets
FACT: People Love Watching Videos
 2010 NetProfitQuest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets
FACT: World’s Top 3 Most Visited Websites
 2010 NetProfitQuest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets
FACT: YouTube Statistics


48 Hours of Video
Uploaded Per Min
3 Billion Views Per Day


70% from outside U.S.
Avg Person Watch 15 Mins
Per Day
 2010 NetProfitQuest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets
FACT: Forrester Research
Videos are 53 times more
st
likely to generate a 1 page
Google ranking
 2010 NetProfitQuest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets
NPQ Power Video Increases Traffic

Occupy ONE MORE POSITION in Google
 2010 NetProfitQuest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets
NPQ Power Video Increases Traffic

Occupy ONE MORE POSITION in Google
 2010 NetProfitQuest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets
NPQ POWER VIDEO Increases RETENTION




Embedded in NPQ
Business Portal
Watching video
increases time spent
on NPQ Business Portal
Increases brand
awareness and brand
retention
Your prospects
remember you BETTER
 2010 NetProfitQuest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets
HOW?
SUBSCRIBE TO THE NPQ BUSINESS PORTAL NOW & We will
get this NPQ power video created for you FREE!...
(valued at US$280)




This is not just any corporate video.
NPQ will create a 1-min viral video and insert it in your NPQ Business
Portal to capture more attention and increase enquiry rate.
In addition, the video will be uploaded to Youtube and syndicated through
our system so that the video will appear in Google and Facebook.
In this way, your business portal clients will now get visitors from the top 3
most visited websites in the world: Google, Facebook and Youtube!
 2010 NetProfitQuest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets
HOW?
3 easy steps
1) Subscribe to NPQ business portal
2) Process payment
3) Complete the NPQ Power Video template
(together with the Business Information Sheet for the
portal)
TALK TO OUR e-Marketing Specialist NOW!
 2010 NetProfitQuest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets
Book your Business Category TODAY
before your competitor do that.
Thank You
Resources
www.NetProfitQuest.com
www.Facebook.com/NetProfitQuest
Twitter.NetProfitQuest.com
YouTube.NetProfitQuest.com
 2010 NetProfitQuest Pte Ltd. All rights reserved.