Transcript Why change to Digital Marketing?

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MBA- Marketing from
Ashford University
BBA- Management from
University of North GA
Previous Work Experience:
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Advertising Sales for local
Online and Print Newspapers, Magazines
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Customer Service and Account
Management of local and national
accounts.
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Using Social Media before most people
understood it as a college student to
promote bands!
Why change to Digital Marketing?
I believe in the PROCESS, EFFECTIVENESS, Return , and Engagement in
the FUTURE of digital marketing to put the pieces together.
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What is your marketing
strategy built on?
What is your message?
Who is your target customer?
What is your brand?
Does your brand match your
strategy, message, and
customer?
What is your Why?
• Why are you passionate about
your work?
• Why are you passionate about
your product?
• What is it about your job that
lets you leave your legacy?
How Does
Your Why
Applies to
your
overall
Digital
Marketing
Strategy?
The Pieces of
the Puzzle
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Research
Competition
Industry
Target Market/Audience
1.
2.
3.
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Strategy
Attract
Engage
Convert
Multiply
1.
2.
3.
4.
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Branding
1.
2.
3.
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Focused
Clear
Compelling
Content
1.
2.
3.
Relevant
Organize
Benefit Driven
Development
1.
Validate
2.
Up to web standards
3.
Track able
4.
Uses Media/Shareable
(Done through Research and Content)
Design
1.
Credible
2.
User Friendly
3.
Flexible
(Done through Strategy and Branding)
SEARCH ENGINE
MARKETING (SEM)
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SEO
- An ever changing strategic plan
that seeks to optimize and focus on
the consumer behavior of online
shopping and searching to gain
traffic back to the website.
PPC
- Paid promotional search results
that seek to direct traffic back to
the website based on search terms.
SOCIAL MEDIA
MARKETING
BLOGGING
Social
Media
Engagement
Social Media
Scheduling
Credibility in Shared Content
Public Relations
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Press Releases
Articles
Photo Opportunities at
Events
Get in Good with the
Editor/Writer
Email Marketing
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List Building
Strategy
Design/Deploy
Measure (Clicks, Open
Rate, Effective Time)
Directories & Listings
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Lead Generation
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Rating & Review Sites
Online Advertising
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Marketing based on what
someone has recently searched
for online
Yelp, Tripadvisor
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Free Listings
Buford Patch, Google Maps
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Paid Listings
Angie’s List, Buford Business Alliance,
any networking group with a directory
Affiliates
Ad Networks
Online Advertising Platforms
advertise.com, Buford Patch
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Blogs
Have industry specific ads
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Facebook Ads
Targeted based on user
demographics and likes
Mobile Marketing
Responsive and Mobile Websites are a must going forward
as Smartphones integrate more functionality that computers
in some cases.
Advertising in the mobile age is developing and utilizing the existing social
channels is proving effective in some areas. New ways to capture customers
on cell phones in stores, restaurants, last minutes specials when business is
slow is a developing platform that will become more utilized.
89% of internet users search online before they make purchase, even if its at a local
business!
60% of consumers do mobile research several times a month on their phones!