Transcript Sales
The Business
The Business
French camping website
Earning revenue from:
Campsite Listings
Adsense or others
Affiliates
Display Advertising
Product Sales
Campsite Listings
Think of variations
Gold
Pictures
Videos
Plan of site
Silver
Extras
Bronze (Free)
Basic listing
Definitely a database item
Adsense or “personalised” ads
Advertisements are related to page context.
Paid per click
Keyword vitally important
Others use cookies embedded by sites already visited
to reinforce advertising to the visitor
Can be switched off
Database to feed content includes keywords in text
and keywords into metatags
Affiliates
Paid on visitor purchasing from affiliate.
Types:
Independent
Affiliate manages business interface with publisher
Agency
Agency manages business interface with publisher
Database holds ad data and you control on which pages
to display.
You are controlling the contextual advertising from the
database
Display Advertising
Banner Ads
Paid by number of page impressions
Need independent proof
Again database used in similar way to affiliate
programme
Product Sales
Advertise own product contextually
Set up shopping system
Database tracks pages and displays ads
General Points
To display adverts it will become necessary to:
Display contextual adverts
Randomly display this set over same page and similar
pages
For Assignment
Introduce the Advertising Plan in the Business
Proposition Section
Put details in an Appendix
Marketing
Large chunk of cash can come from campsite listings
10,000+ in France alone
Editorial Schedule
Advertise to owners a schedule of articles
Sell space on the back of this
SEO
What are you going to suggest
This section should not be too long