Transcript List-Building-Presentation

Discover How To RAPIDLY Build Your
List, Sell Your Products And Fill Your
Group & Private Coaching Programs
ANYTIME You Need.
Tom Buford Marketing | ©2012 |
www.PromoPartnerProfits.com
During this Webinar You’re
Going to Discover:
•The importance of having a great list
•Super simple follow-up strategies
•How to create “Easy Freebies” your folks will love
•The top 2 ways that I build MY list
•FREE access to my Promo Partner Profits™ list-building
program for ONE person live on the call.
Tom Buford Marketing | ©2012 |
www.PromoPartnerProfits.com
A Little Bit About Tom
•Originally from San Diego, CA
•Been in Atlanta, GA for 25 years
•Owned a 6-figure automotive painting company
•Decided to take my life in a new direction and created Charge What You
Deserve in 2008
Married with a new baby boy, Alex
Tom Buford Marketing | ©2012 |
www.PromoPartnerProfits.com
Why do you NEED a list, tribe or
community?
1. Fill your coaching practice
2. Sell your products and programs
3. Endorse OTHER people and their offers…IF
they are a great fit for your folks
4. Keep up with what your market WANTS
Tom Buford Marketing | ©2012 |
www.PromoPartnerProfits.com
Simple 3-Step Profit Process
1. Build a list of eager prospects
2. Follow up with great content
3. Present a profitable offer
List  Follow up  Offer
Tom Buford Marketing | ©2012 |
www.PromoPartnerProfits.com
Activities you’re doing in your business right
now that are wasting your time and energy if
you need clients and sales NOW!
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•
•
•
Constantly updating your social media status
Writing and submitting articles
Searching for individual clients on Facebook and Twitter
Spending too much time on your blog…unless you want
to be a professional blogger
• These CAN work…but they are long-term strategies!
Tom Buford Marketing | ©2012 |
www.PromoPartnerProfits.com
QUESTION…
What are you doing to build your list and
attract clients right now?
How well is this working?
Tom Buford Marketing | ©2012 |
www.PromoPartnerProfits.com
3 General Methods to Building
Your List
1. Buy (advertising, etc)
–
–
Quick, but potentially very expensive
MUST know your “metrics”
2. Build (networking, etc)
–
Free, but VERY slow attracting clients on an
individual basis
3. Borrow (other people’s lists)
–
–
VERY fast
Only pay AFTER leads turn into sales
Tom Buford Marketing | ©2012 |
www.PromoPartnerProfits.com
2 Super Effective Ways to Build
Your List (via “Borrowing”)
1. Endorsement partners (aka JVs and promo
partners)
2. Expert interview series (this is GREAT if you’re
just getting started)
I built my community almost entirely from the two strategies
above!
Tom Buford Marketing | ©2012 |
www.PromoPartnerProfits.com
Live Q&A Coming Up…
FREE access to Promo Partner Profits™
AND Interview Series Formula™
List-Building Systems - $1000 GIFT
For ONE person
Tom Buford Marketing | ©2012 |
www.PromoPartnerProfits.com
• Complete walk-through of all 5 steps for creating
successful promo partnerships – In-Depth Video Training
• Share all of the technology needed
• Specific strategies for finding perfect partners
• Email invitations to cut and paste (perfect if you don’t
have a list yet)
• How to structure calls and presentations
• My full JV packet to use as a blueprint
• How much to offer your promo partners
www.PromoPartnerProfits.com
Tom Buford Marketing | ©2012 |
www.PromoPartnerProfits.com
I highly recommend Tom Buford’s Promo Partner Profits Program. Tom takes a
subject that can be very overwhelming to both new and seasoned solo-preneurs and
breaks it down to easy to understand parts. Right after the first session, I was able to
implement the suggested action steps and am now developing relationships with new,
exciting promo partners who share a passion for supporting clients with our unique
skills and talents. The Promo Partner Profits library contains instructional videos
along with many ready-to-use resources and templates that are sure to be a go-to
place for my business for many years to come. Investing in this program was a wise
choice as I am now well positioned to be a competent and confident joint venture
partner.
Michael Bloom
Tom Buford Marketing | ©2012 |
www.PromoPartnerProfits.com
…If you sign up by Friday, March 8thth at Midnight
PST you will get full access to my Interview
Series Formula™ List-Building Program
Single payment of ONLY $497 OR 3 EZ
payments of only $177
ONE FREE Pass NOW! (Pick a #: 1-50)
www.PromoPartnerProfits.com
Tom Buford Marketing | ©2012 |
www.PromoPartnerProfits.com
Simple Follow-Up Strategies for
your NEW Community
1.Auto-responder sequence (this can take time to get set
up, but it will work without you after it’s done)
2.Monthly or semi-monthly training teleseminars or
webinars (like THIS one)
3.Interview OTHER people to add value
Tom Buford Marketing | ©2012 |
www.PromoPartnerProfits.com
I LOVE doing monthly webinars
GREAT “freebie” your community will value…I hope ;-)
•Connection
•Relevant and up-to-date
•Little time invested
Tom Buford Marketing | ©2012 |
www.PromoPartnerProfits.com
Live Q&A
www.PromoPartnerProfits.com
Tom Buford Marketing | ©2012 |
www.PromoPartnerProfits.com