Transcript 2017 Strategic Plan - Aruba Timeshare Association

ATSA 2017 Strategic Plan
Aruba, February 2017
*Welcome
2016 was a year of positive transitions for our association.
For 2017 ATSA will remain on track and aligned.
We will forge ahead by focusing on:
 Relevant member value, program and services
 Members engagement;
 Industry awareness
 Ongoing interactive communication
“For 2017 ATSA will remain on track and aligned.”
Aruba
Timeshare Association
A•T•S•A
With your participation and support, we will implement high level strategies that align the association’s compass
and ensures that ATSA remains the relevant, vibrant and sustainable voice of the Vacation Ownership industry.
*Membership Growth
 Develop responsive value propositions that promote members engagement and retention.
 Broaden membership to include condominiums home owner associations.
 Board Liaison.
 Timeline: Commence Q-1, ongoing through the year.
 Cost: Nil.
*Ethics Watchdog
 Promote an ethical marketplace.
 Introduce ATSA Ethic Policy and enforce members compliance.
 Board Liaison.
 Timeline: Commence Q-1, ongoing through the year.
 Cost: Nil.
*ATSA Conference
 Celebrate 40th anniversary of Vacation Ownership in Aruba.
 Aruba Beach Club opened in 1977.
 How to re-invent the Vacation Ownership industry in Aruba for it to survive another 40 years.
 November 27 – 29, 2017.
*Government Advocacy
 Engage and educate Aruban regulators on behalf of its members as to issues related to us all.
 Take stance on regulatory issues as the representative voice of the timeshare industry.
 Beach Policy
 Environmental levy
 Increased costs of doing business
 Interface with ATA, AHATA and others.
 Board Liaison:
 Timeline: Commence Q-1, ongoing through the year.
 Cost: Nil.
*Industry and Public Relations
 Enhance visibility and credibility of ATSA and the industry by retaining PR agency.
 Establish regular, high quality, consistent communications.
 Become a trusted source of information and insight for media, industry, government and consumers.
 Represent the industry by attending ARDA, CHTA.
 Board Liaison:
 Timeline: Commence Q-1, ongoing through the year.
 Cost:
*Legal and Financial
 Take an industry – driven approach to educating students, lenders, investors, government entities
as to the quality and value off the industry.
 Assist the legal community establishing and recognizing uniform documentation such as:
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Import duties
Tax on peripheral revenues
Electricity charge
Regulation of vacation rentals
Labor laws
 Board Liaison:
 Timeline: Commence Q-1, ongoing through the year.
 Cost:
*Other Initiatives
Other 2017 Initiatives
 Industry Interaction
• Improve ATSA credibility and visibility;
attend industry events/conferences; learn from other associations;
represent Aruba
 Member Services, Benefits
• Continue developing new member programs
with the use of platforms and technology
 Member – to – member (M2M) Network