Transcript contact me - Harvard Skin Disease Research Center

Marie J. Thistle
Project Coordinator
Marketing, Public Relations & Events
Goals
 Proactively become a more visible Department
 Simplicity & Support – I am your one contact
 Central Database
 Your professional reputation is protected
CONTACT
ME
Role as the Department’s Internal Liaison
Dermatology Point Person/Internal Liaison: Marie Thistle
Back-up: Heather Wilder
•Knowledgeable of what is newsworthy and where is should be published.
•Liaison with Public Relations on behalf of the department
•Coordinates as appropriate with: Administrative Assistant, Site Manager, Faculty
and Clinical Staff
•Arrange interview prep class with our Public Relations specialists.
•Recognition for you and your team; Internally
•Attract patients to the best care; Externally
•End product (magazine article, TV interview, etc) for future reference.
CONTACT ME
Role as the Department’s Internal Liaison
Member of the Department
with an award/honor and request to be in the press
Examples:
• You are awarded a research grant and would like to be recognized.
• You get a request from an outside media source to appear in the news.
•Department Event – Donahoe Walk, MFNE 5K
•New Faculty or a New Specialty Clinic
CONTACT ME
Role as the Department’s Internal Liaison
Public Relations
looking for a specialist
Examples:
• They would like a Fall Skin Expert to appear on Fox News (perky,
outgoing & interested)
• Looking to interview a Mohs specialist and one of their patients
for a magazine article.
CONTACT ME
Potential Newsworthy Piece
Public
Relations
INTERNAL
Public
Relations
EXTERNAL
Marie Thistle
EXTERNAL
CONTACT
ME
Bottom Line CONTACT ME If you have something that you think
is buzz worthy
 CONTACT ME If a reporter or if someone outside of
our organization contacts you or the person you
support
CONTACT
ME
Questions?