Transcript Study on Intelligent E-Shopping System Based on Data Mining

Data Mining Final Report
Study on Intelligent E-Shopping System
Based on Data Mining
Xiaoyan Jiang
School of Electronic Information & Electric
Engineering Changzhou Institute of
Technology CZU Chanzhou, China
[email protected]
Xianyi Qian
School of Electronic Information & Electric
Engineering Changzhou Institute of
Technology CZU Changzhou, China
Reporter：69821012 傅冠儒、69821005 吳慈安
Outline
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Introduction
Value of Information
Information Collection Methods
Application
Conclusion
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Introduction
• E-commerce abbreviated as EC.
• The content has two aspects
– Electronic
– Commercial and trading activities.
• Using simple, fast, low cost electronic means
of communication to carry out business
activities.
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Introduction (cont.)
• It is not difficult to establish e-commerce sites,
but to obtain economic and social benefits.
• On the EC web-sites have some problems
– Millions of on-line transactions.
– Generating a large number of documents.
– Records of the registration.
• How to make the best use of these rich data
make the e-commerce more effective?
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Value of Information
• What’s sources of information value mean?
• Information processing :
– Disorder to order
– Coarseness to fine
• How to enhance information value?
• The aim is that the time and costs are lower.
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Value of Information (cont.)
• Knowledge discovery is from data.
• Information collecting value comes from the
information’s relative scarcity and monopoly.
• A search engine is a new development
direction.
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Information Collection Methods
• Information retrieval :
– storage, organization, performance information.
– grown to a network and intelligent stage.
– most common search keywords
• To master the use of Google search syntax
rules.
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Information Collection Methods
• Four points:
– Acquisition of the business information
– Through large-scale commercial databases to
retrieve information
– The use of Usenet to gather business information
– Get the business information through commercial
tools
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Information value and
information collection method
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Application
• Intelligent And Shopping Guide Realization
Based On Data Mining.
• A) Questions
– Are there any web site can provide a service as
user's guide this selection? (ex. a psychological test)
• B) Achieve Object
1) Data preparation.
2) Data mining → Store the mining data.
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Application (cont.)
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Application (cont.)
• Intelligent Shopping Guide System Mathematical
Models.
• Two main points:
– The smart guide information collection system of
mathematical models.
– The object of the commodity mathematical model of
intelligent guide system.
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Application (cont.)
Ymn=fmn*Xmn
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Conclusion
• Shopping intelligent guide system Based on
data mining, is a kind of shopping guide
application of e-commerce.
• Intelligence can help users find the appropriate
gifts, or can provide constructive suggestions.
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