Transcript Document

CHAPTER 3
Information
Technology and the
Internet
Andrew J. DuBrin
Essentials of Management, 6/e
South-Western College Publishing
Copyright © 2003
Screen graphics created by:
Jana F. Kuzmicki, PhD, Christian Brothers University
After reading this chapter,
you should be able to:
1
2
3
4
5
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T
3.1
Summarize the demands information
technology places on the manager’s job.
Describe positive and negative consequences
of information technology for the manager.
Discuss the impact of the Internet on
customer and other external relationships.
Explain the effects of the Internet on internal
company operations.
Pinpoint factors associated with success in
e-business.
PP
T
Wireless Communication Environment
Personal Digital
Assistant (handheld PC).
The Wireless
Environment:
Constant Access to
Office and to
Customers.
Web-enhanced cell
phones.
E-mail pager.
3.2
Information Technology:
Positive and Negative Consequences
Positive Consequences
u
u
u
u
u
u
u
Improves productivity and
teamwork
Promotes gaining a
competitive advantage
Improves customer service
and supplier relationships
Enhances communication
and coordination
Provides quick access
to vast information
Enhances analysis of
data and decision making
Facilitates empowerment and
flatter organizations
PP
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3.3
Negative Consequences
u
Can lead to employees
becoming computer goof-offs
u
May lead to on-line addiction
(excessive surfing of the Net)
u
May lead to people becoming
u
u
u
techno-obsessive
Can contribute to repetitive
stress disorders
Potential deterioration of
customer service
Employers expect managers
to be available at all times
Impact of the Internet
on Customers and External Relationships
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3.4
The Marketing Side of
E-Commerce
The Purchasing Side of
E-Commerce
Integrating the New
Economy with the Old
Economy
Living with Increased
Visibility
The Effects of the Internet on Internal
Operations
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u
u
3.5
Revamping Operations.
Squeeze on Profits and Pressure Towards
Cost Controls.
u
Monitoring Work and Employee Surveillance.
u
Dealing with Instability and Chaos.
u
Data Mining.
u
Outsourcing Information Technology.
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E-Business Essentials
Digital
Imaging
Enterprise
Servers
3.6
Broadband
Access
Small Business
Servers
Hosting
Nonstop
Service
Site Analysis
M-Commerce
Success Factors in an E-Business
Develop an
Excellent Call
Center
Keep
Customers
Informed
about Order
Status
Mix Bricks
and Clicks
Constantly
Monitor and
Update the
E-Business
System
Develop a
Global
Presence
Adopt a
Positive
Attitude
Towards
Change
PP
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3.7