Transcript Maximising the Value of your Exports using Technology.

web strategies for
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Maximising the Value of your
Exports using Technology.
Presentation to EMITA
15th February 2006
Benjamin Benn
web strategies for
global marketing
Who is Benjamin Benn and what do evolve do?
•Database & Business Consultant (oracle / cognos)
•University Lecturer (Derby, Databases & Systems Analysis)
•Youngest Business Link Business Advisor in the UK aged 26
•TMB, Accredited National Consultant for the DTI
•Director of eBusiness (Nottingham / Sheffield based consultancy company)
•Business Owner (Derby, Vernongate)
evolve IBT helps companies increase their profitability using
ICT, the internet and new business processes.
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How do we do it ?
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Internet Business Plan
I.T. Performance & Health check
Comprehensive E-Business Review
E-Business Tender Management
Information Systems Investigation and Review
E-Business Competition and Benchmark Analysis
E-Feasibility Study
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What is E-Business?
“A super-set of business cases, which have been digitized and now work on the
Internet”
“A secure, flexible and integrated approach to delivering differentiated business
value by combining the systems and processes that run core business
operations with the simplicity and reach made possible by Internet techonology”
“A system that combines the resources of traditional information systems with
the vast reach of the Web and connects critical business systems directly to
critical business constituencies – customers, employees and suppliers via
Intranets, Extranets and via the Web”
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What?
web strategies for
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What is E-Business?
“utilising Internet technologies to improve
the productivity or profitability of a business”
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The 3 golden rules to ebusiness
• Security
-
• Stability –
of your data and your systems
in particular to those business
processes that heavily rely on ICT
• Scalability – will those systems and software
grow, as you grow
The east midlands region has the best selection of dedicated, qualified
professionals who can help you understand these areas in more detail
and plan for future success.
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Planning for E-Business?
1.
Understand your
processes and issues!
2.
Identify how its
currently done
3.
Resolve your issues
File, Polish & Buff
4.
Apply any new
technology &
processes
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E-Business, Exporting and the Myth?
Only Big Businesses can afford it – Wrong!
It’s not relevant to me – Wrong!
It’ll take too long – Wrong!
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Start off with : Using the internet to
communicate
VOIP (Voice over IP – internet telephony)
SKYPE
MSN Messenger
Video Conferencing
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Web Portals
a Web site or service that offers a broad
array of resources and services.
Now becoming industry specific .
Do your research and measure your ROI
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The 20 minute mark
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Email Marketing
BEWARE OF SPAM!
Quality vs Quantity
Be Polite: Consider Foreign Languages
Consider Foreign Cultures
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Knowledge Sharing & Collaborative Working
Language Translation Services
Website / Software Development
CASE STUDY: Rolls Royce
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Case Study: Bringing this all together for ELM
• European Returnable packaging service
• Problems – Tracking, centralised information, adding value
• How technology helps:
-Create worldwide communication using SKYPE
-New centralised information system
-Increase visibility through website portals
-Increase new leads through email marketing
-Increase productivity through collaborative working (Exxon etc)
What next for ELM?
New services, new clients, increased profits
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Where do I go from here?
That Presentation just confused the hell out of me!
UKTI
Business Link
Consultants
Internal Expertise - champions
Look at examples best practice
Don’t wait until your clients or suppliers ask
ACT NOW and increase your export potential
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Thank You for your Time and Patience
Benjamin Benn
Evolve IBT
3 St. Georges House
Vernongate
Derby
DE1 1UQ
Tel: 01332 227778
Mob: 07967 557872
Email: [email protected]
SKYPE: benjaminbenn