Transcript Solutions Marketing

Solutions Marketing
Solutions Marketing
Focus on SMB market space in four initiative areas:
e-business
Business Intelligence
Content Management
ERP/ISV
Develop/execute programs to provide KeyLink
Systems Solution Providers with ammunition to:
Quickly come up to speed within chosen
initiatives
Run campaigns that drive net new business
opportunities
Increase profit potential
Solutions Marketing
Partner Enablement
Programs
Business Propositions
Marketing
Pre-sales
Technical
Initiative Consultants
e-business
Business Intelligence
Content Management
ISV
Solutions Marketing
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Initiative Consultant
Channel Development
Develop Business Proposition for Partner
Identify/enable partners who meet profile
Develop Marketing Plan for Initiative
Develop Marketing Guide
Accompany Partner through program
Interface with market experts
Solutions Marketing
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Marketing Tools
Marketing Guide
Assists partner with Marketing plan
– KeyLink programs specifically designed to build
your customer's business
– KeyLink go-to-market strategies
– Business Partner Business Proposition
– Solution presentations
– White papers
– Marketing CDs
– Success Stories
–
Solutions Marketing
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Business Proposition
HW, SW and services financial landscapes
Business Opportunity
Profile of successful partner
Sample ROI
KeyLink Relationship
Web Site
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www.keylink.pios.com/ibm/solutions
News
Events
Programs
Education/Training
Marketing Guides
Enablement
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Marketing Activities
Seminars
Demand Generation Campaigns
MarketLink
Team Players
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Education/Training
Technical
Sales
Press Assistance
 Partner Mentoring
 Assistance: Partnering with Partners
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Sample Programs
TM
- business
Seminars in a Box (SIBs)
 e-business Advisor and Designer Education
 WebSphere Commerce Campaign
 Web Self Service Campaign
 Net.Commerce Technical Certification
Training
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KeyIntelligence Program
Partner Enablement/Business Proposition
 Business Intelligence Discovery Workshop
 90 Day Mentoring Program
 Marketing/Sales Assistance
 Executive Conference
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ISV Solutions
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KeyLink Value
We identify ISVs with...
Channel programs
– Support capacity/capability
– Products/programs complementing Solutions
Provider's offerings
– Opportunity to offer new business opportunities for
Solution Providers
...then we facilitate partnerships with key Solution
Providers
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Summary
Focus on business future
 Skill, product, and resource sharing
 Product and market knowledge
 Partnership enablement
 Pre-sales support
 Marketing Support
 Training
 Partner Commitment
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= reduced time to market!