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Internet and Business Sales Estimates: 2006 • Online retail sales: $195 billion • 25% ($48 billion) from online auctions E-Commerce Models Storefront Model • Shopping Cart Technology • Search, Directory and Featured Items • Uses Database • www.amazon.com E-Commerce Models Auction Model • • • • • • • • • Buyers bid on products Minimum Price Reserve price Dutch Auction Fixed-Price Option Reverse-auction model E-bay not involved with money exchange. E-bay strategies (misspellings) Ebay E-Commerce Models Portal Model • • • • Advertising Model Charge Business for Links Excite Portal/Mall Model: Yahoo (Yahoo shopping) E-Commerce Models Dynamic Pricing Models Name-Your-Price Model Priceline.com Comparison-Pricing Model BottomDollar.com Rebates eBates.com E-Commerce Models Advertising iWon.com Freemerchant.com E-Commerce Models Click-and-Mortar Business • Brand name already created • Allows growth of customer base. • Always open (24/7) • Allows for greater inventory. • Can mix services: buy online, return to store. Walmart.com Business-to-Business Models • Larger portion of e-commerce sales. • B2B aided by technologies like: EDI: Electronic Data Interchange standardizes orders and invoices. Developing an E-Business • Mostly the same as a non-e business. • Study the competition. • Decide what makes your company unique and better. • Figure costs. (An online business may have a lower startup costs.) • Pick domain name register.com • Choose web server: redundant systems, bandwidth, storage • Find distributors, wholesalers, or make or find your own product. Developing an E-Business • Sites exist (B2B) that help you develop ecommerce or auction sites. Normally, there is a fee or a charge per transaction. • Yahoo stores. Payments in an E-Business Credit Card Transactions • POS (point of sale) transactions not available • CNP (card not present) sales are used • Requires further authentication (billing address, code on back of credit card) • Process also involves authorization (is money available) • Companies (like Verisign) exist to process online transactions. • Personal Check or Certified Payment Payment in an E-Business II Paypal allows one user to send money to another individual. (used in Ebay.) • Both participants must have e-mail. • Funds can be transferred between banks or a check can be sent. Payment in an E-Business III Micropayments allow small fund transfer on the web. (per click payment). B2B companies support this option. New Connections to the Internet Wireless Devices • PDAs and Cell Phones can access the web. • Limited or no graphics. • Challenges for web designers. • Called m-business (mobile business) • More popular outside the USA. Marketing • E-Mail marketing (SPAM? Permission?) HTML pages (or BLOG addresses) sent • Promotions. (Sales in print or online: directcoupons.com) • Traditional media (ebay ads) Marketing Banner Advertising • Pay for banner • Pay for each click. • Pay for actual purchase. Marketing Media-Rich Advertising • Follows model for television or radio. • Plays before or in between content. • Video or sound (quicktime, realplayer) • Flash or Shockwave Survivor Gamespot Marketing M-Commerce • Pay people to accept ads on cell phones • Send ads to people in malls. Marketing a Website: Search Engines and Keywords • Words on page (in title and in headers) • For logos as images, use alt tags. • Use naturally. (Don’t repeat endlessly) Marketing: Search Engines Add your site to search engines. Sites such as submitit.com will add to many engines for a fee, but just add them yourself to the main sites. Yahoo: http://docs.yahoo.com/info/suggest/ Google: http://www.google.com/addurl.html Altavista: http://www.altavista.com/sites/search/addurl Affiliate Programs One website is paid to have a link to another site. • Pay-Per-Click (or 1000 clicks) • Pay-Per-Lead • Pay-Per-Sale Amazon.com E-Businesses • • • • • Retail Banks (online banking) Investments (etrade.com) Online learning (formal) Online learning (casual: Barnes and Noble) Publishing • Online newspapers and magazines. • Online Journals • Self-publishing/Print-on-demand Online Entertainment • Online Games (gamespot, yahoo) • Sports on the web (espn.com) • Films (atomfilms.com) Personalizing E-Commerce • • • • • • Cookies Intelligent Agents Privacy Policy FAQs (Frequently Asked Questions) E-Mail Chat (between customer and service reps) Globalization • Canada & U.S. and Western Europe: widespread internet connections. • Some of Latin America is limited by the costs of computers, but programs include: • Computers in Schools • Low-cost loans to buy computers • Free internet access in some countries. Globalization • Majority of individuals do not have computers • Some Governments in the Middle East as well as China limit access to the internet (educational and government institutions). • In many cases, if credit card usage is limited (as in China), the internet is only a tool for communicating and acquiring information. Globalization • Nonetheless, international companies must offer international websites. Ebay Ikea Education and the Internet Finding Information • • • • General Research Library Research Popular Articles Research Articles • Is it accurate? • How is it used? Is it cited correctly? Class Use of the Internet • E-Mail • Discussion Boards • Blackboard • Virtual Classics Department in six southern college Distance Learning • • • • • Lectures by video, audio, or no lecture Considerable reading and self-study Chat Room/Discussion Board All work submitted online For the self-directed student.