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Asia Pacific a world leader in the MICE industry • Singapore • Japan • Korea • Hong Kong • Taiwan • India • Malaysia 680 Million USD!! Target Provides one-on-one meetings for organizers and suppliers to negotiate and discuss future business opportunities. • Key buyers • Planners • Decision-Makers • Ex. Garment machines, bakery… MICE Asia Expo in Singapore • Recent venue and restaurant openings • Guides on how to run events • Event concepts • Social media • How to negotiate when choosing venues • Deciding on locations for events and general buying tips • Running and growing a sales team • Marketing for events … etc MICE industry enters a bustling period How to be eye-catching! HRH Communications officer gives suggestions on successful promotion! • Both personally relevant and impressive • Invest in high technology and human resource • Understand client’s corporate culture Example • Recruit graduates for IBM Giant screen at campus theatre Show movie-like video High-tech stage presentation Result – some of the students wanted to work for the employer forever!! MICE Growth & Income in Thailand Bravo Thailand！ -The money that came $ MICE contributes 8.95% of Thailand’s overall tourism market & 0.6% of its national GDP In the year 2012… $ 895,224 visitors $ 2.66 billion US dollars of industry revenue (79.8 billion NT dollars) The money yet to come -Mr. Sridama’s new year resolutions for 2013 3 Strategies of TCEB (Thailand Convention and Exhibition Bureau) International market: develop potential 2nd tier cities, build longstanding presence in major cities Domestic market: develop new MICE cities, work closely with private sectors and local business communities The money yet to come -Mr. Sridama’s new year resolutions for 2013 Collaborate with international MICE agencies, ex: IAPCO, MPI… Collaborate with industry bodies Expand airline partnerships The money yet to come -Mr. Sridama’s new year resolutions for 2013 Some thoughts… Business platforms are great, but would they still be effective when there are simply too many Report the findingsAnd of ‘MICE Health Check’are platforms? if the meetings Prepareover-commercialized, private sectors for economic integration wouldn’t Organize regular programs forfocus? MICE operators people losetraining sight of the real Establish a MICE industry working group, ex: PR