Transcript OUTLOOK OF THE ASIAN MICE INDUSTRY

OUTLOOK OF THE ASIAN MICE
INDUSTRY
MACAU ROLE & POSITION IN
THIS DEVELOPMENT
By Mr. Jonathan Kan
President of MACEOS
Assistant Secretary of AFECA
Macau
2012 – YEAR OF THE DRAGON
Deliver good fortune
 Innovative
 Enterprising
 Suitable for MICE industry

IMF FORECAST 2012
USA – Stormy
 SEA – Heatwave
 KOREA / JAPAN – Cloudy
 EU – Uncertain
 SOUTH AMERICA - Improving

OVERALL OUTLOOK 2012
Year of slow growth
 Unemployment level up
 Economy outlook rather dim
 Financial sector in crisis

THE RISE OF CHINDIA
(CHINA / INDIA)
Both country control 40% of the world population
 Become the world leading economic power
 So the geopolitical & cultural hegemony will expand

FACTORS AFFECTING THE INDUSTRY
Economy
Politic
Technology
Social
2011 - ASIA
Average GDP 88%
 Less export – less demand
 Stronger currency
 Domestic demand support growth

2011 – ASIA MICE
Asia accounts for 20% of the meeting worldwide
 All Asian MICE industry positive growth reported

PHENOMENEM
The worldwide merger & acquisition (M & A)
continues unabated and everyday there are reports of
more take over and acquisition, joint venture and
other deals in ASIA.
Therefore ASIAMICE industries expected to BOOM
 More America & European need to expand their
market to Asia Pacific rim

POPULATION
CHINA
HONGKONG
MACAU
1.2 billion
7 million
542,000
MACAU
Area – 29.5 square kilometer
 Population – 542000
 GDP – 169.34 billion
 Nominal GDP per capital - 31,1131 MOP
 Visitor arrival - 21.75 million (2009)
 Value of Exports – 7.67 billion
 Value of Imports – 36.9 billion

HOW TO CREATE A BLUE OCEAN
STRATEGY FOR MACAU
Sustaining Innovation
1.
-
Disruptive Innovation
2.
3.
New profile
New feature
New activities
Start from basic
Value Innovation
- Delivery beyond customer expectation
HOW TO POSITION MACAU AS THE
MICE DESTINATION
The ONLY WAY is to
“INNOVATE”
THANK
YOU