Transcript Viral Advertising

Viral Advertising
A 1.1.15
Viral Advertising
A new form of advertising direct to your PChumorous or risque
If you like the content of the ad you are likely to
send it to a friend
It then becomes a form of “word of mouth”
advert.
Personal recommendation of the product
Viral Advertising
Viral advertising crosses international
boundaries in milliseconds.
Viral Advertising
They apply and subvert concepts of genre, mess
with our preconceptions of institutional values.
They involve the audience in the production,
distribution, consumption and promotion of
advertising
Viral Advertising
It is a way into our world without having to pay
transmission costs.
Send a message without having to pay the
messenger.
Viral Advertising
The adverts are often denied by the companies
whose products are being advertised.
This in turn makes the type of advertising more
attractive to an audience – sub viral advertising
Viral Advertising
Some useful web sites:
Boreme.com
iFilm.com
Eatmail.tv
These will also offer useful links to examples
Viral Advertising
Example