Transcript Nothing Beats E-mail…

Chapman University
Thursday,
October 28th, 2008
Presented by:
Sinan Kanatsiz,
Chairman & CEO,
KCOMM
949.443.9300 tel.
[email protected]
www.kcomm.com
www.kcomm.com/ray.ppt
Internet Marketing Association
- Up to 55,000 members
worldwide
- Upcoming event on Feb 9
- Google / Sponsorships
- Creating Standards for
Internet Medium
KCOMM
KCOMM Newsletter
- Great Response
- Communications Vehicle
- Customers, Prospects, Network
- Exact Target Integration
- Opens, opt/outs, etc.
Client Project Manager
- Huge Success
- Communications Vehicle
- Customers, Prospects, Vendors
- http://kcomm.extranetsystem.com/login.php
Accounting Module
- Enable Associates to upload clients
- Upload invoices
- Upload reimbursement report
Vendor Module
- Organized List
- Easy to Access and Use
Nothing Beats E-mail…
According to a Meta Group study, 80% of
businesspeople say e-mail is more valuable
to them than the telephone
Source: Meta Group
Significant E-Mail Growth
62 Billion
E-Mails Total
31 Billion
Up to 50% Spam
31 Billion
E-Mails Total
10 Billion
33% Spam
31 Billion
21 Billion
2004
2003
Source: International Data Corporation (IDC)
2009 Projected
Effective Searching Online
Source: Jupiter Media
Key Factors in Purchasing Decisions
Source: eMarketer, 2008
US College Internet Usage
Education Reform Initiative
Source: eMarketer, 2008
US Email Marketing Spending Growth
Source: eMarketer, 2008
US Online Advertising Spending Growth
Source: eMarketer, 2008
Global Online Social Network Advertising
Source: eMarketer, 2008
US Outdoor Video Advertising Spending
New Mediums
Source: eMarketer, 2008
US Outdoor Video Advertising Spending
New Mediums
Source: eMarketer, 2008
Social Media Users
Source: eMarketer, 2008
How to Put Together Your Own
Integrated Marketing Strategy
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Integrated Marketing Plan
Website
SEO
Email Marketing
Social Networking
YouTube Strategy / Online Video
Word of Mouth , Direct Mail, Trade Advertising, Media
Buying, TV, Broadcast
Source: Meta Group, 2007
Source: KCOMM, 2008
On Page Recommendations
 Have a consistent strategy of
producing new content that is
relevant to the keywords that you
are targeting.
Developing an educational channel
is a great way to increase your
credibility as well as your search
engine rankings.
 Ex: User Ratings
According to Yahoo, Adobe has over 20K links
to their Developer Center.
Source: BusinessOnline, 2008
Internal Linking Recommendations
(continued)
 Link to internal pages within
the main content sections of
your Web pages using
keyword specific links.
 The more pages of your site
that link to any one page
within your site, the more
important that page is thought
to be.
Search Engine Land links to relevant content
using keyword specific phrases as links. This
helps both the page that the link exists on as
well as the page that it is linking to.
Source: BusinessOnline, 2008
External Linking
KCOMM Links to External Pages /
E-newsletters with Keyword Content –
Demonstrate on Google
How Big is Social Networking?
Source: BusinessOnline, 2008
YouTube Marketing / Video Strategy
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YouTube Information and Facts
Transformation of Culture
Political Campaigning
CNN YouTube Presidential Debates
YouTube and Advertising
Advantages of YouTube
Login for YouTube Demo
 www.youtube.com/kcommtv
Closed Loop Marketing Process
Source: KCOMM, 2008
Metrics and Good Hosting
 Have 110% uptime – we recommend GoDaddy.com
 Have best email technology / servers
 Login to see stats/ metrics are critical: www.kcomm.com/stats
Source: KCOMM, 2008
Why Domstal’s Marketing Strategy
Was Weak in 2006
DOMSTAL uses minimal design to attract
customers – no one bites
Domstal’s 2007 Marketing Strategy Works!
DOMSTAL uses three pumpkins, one with only
one eye, the other one traditionally carved,
yields many new customers!
Internet / Viral Marketing Examples
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Viral Marketing Example 1
Internet Marketing
Video Integration
Live Stream
High Resolution Photos
HTML Invitation
Media Awareness
www.insightpanel.org
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Viral Marketing Example 2
Backend Application
Social Marketing Integration
Customer Examples
Counter
HTML Emails
Media Awareness
www.weightview.com
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Viral Marketing Example 3
Red Card
HTML Email Marketing
Customer Profiles
Integrated Communications
www.wynnlasvegas.com
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Viral Marketing Example 4
Celebrity Integration
Tradeshow Las Vegas
Social Marketing
HTML Promotions
Media Awareness
kcomm.com/vintagepiven
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Viral Marketing Example 5
Facebook Social Media
Business Development
Viral Awareness
www.facebook.com
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Viral Marketing Example 6
YouTube Social Media
Viral Video Marketing
www.youtube.com/kcommtv
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Viral Marketing Example 7
Signature Event Series
HTML Promotion
Energy:
 www.kcommenergy.com
 Economic:
 http://www.hightech-pr.com/kc
 Education:
 http://www.hightech-pr.com/kc
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Viral Marketing Example 8
USAutoParts.com
HTML Promotion
Packaging
Blogging from India
Social Media
Dynamic Content / User Profile
User Generated Content
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Viral Marketing Example 9
Lasermonks.com
HTML Promotion
Packaging
Charity / Human Interest
Social Media
Dynamic Content / User Profile
User Generated Content
 Viral Marketing Example 10
 www.kcomm.com/samples
 Work Samples
Essential Ingredients of an Entrepreneur
Its who you know not what you know…
- 99% of business development
happens behind the scenes
- Never sell through tactic – sell
through relationship, patience
and help others
Tell me a little bit about
your real background…
- Talk about who you are
- Talk about where you’re from
- Talk about your cultural background
- people would much rather talk about
the countries you’ve visited than the
companies you’ve worked for
Give it away for FREE!
- Build trust with people – forget
business
- Give away your product or
service at no charge – don’t
expect anything in return other
than trust
- Trust is the key to success!
Address people by their own
motivating factors…
- We all have weird sides to us that
motivate us – yoga, travel, spirituality,
religion, children, pets, etc. – talk to
people about the things that motivate
them – they trust you more when
you’re interested in them and not
what they can do for you.
Essential Ingredients of Leadership
 Leadership is action, not position
 Leadership within your community, friends, and business
 Being able to handle change
 You must have composure
 Be honest
 Accept failure
 Practice communicating and persuading
Essential to Communicate
 Body Language-hand gestures, eye
contact, stature
 Voice-volume, pitch, rate, quality,
expressions
 Image-style, looks, hygiene
 Interactions – being a people person
 Its all about Toastmasters!
You Must Have Etiquette
 Personal Etiquette
 Professional Etiquette
 Dining, socializing,
Networking
You Have to Take Risks!
“High Risk is High Reward”
 You fail, you’ll learn
 Be responsible about your risks
 Think of the end result
 Risks in leadership
 Plan your risks
 The only way to instill change is by
taking risks
A Few Recommendations
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Rewards of 3rd party organizations
Develop a contact list, e-mail your developments...
Treat people the way you’d like to be treated
Take advantage of helping others in need
Carve a niche for yourself
Don’t mix risk with ego when you start making money,
timing is everything...
 Polished resumes & portfolios are imperative
 Toastmasters
 The four pillars of success...
Chapman University
Thursday,
October 28th, 2008
Presented by:
Sinan Kanatsiz,
Chairman & CEO,
KCOMM
949.443.9300 tel.
[email protected]
www.kcomm.com
www.kcomm.com/ray.ppt