Transcript Nothing Beats E-mail…

Sinan Kanatsiz
Chairman
KCOMM and the Internet Marketing Association
The Future of Internet Marketing and
Entrepreneurship in the New Normal
www.kcomm.com/csuf2010.ppt
KCOMM
- Founded in 1997
- Started in a sewing room
- 500 clients to date
- 55 contractors and employees
- Diversified
- Government Relations
- Public Relations
- Internet Marketing
- Next Gen Marketing
KCOMM Newsletter
- Distributed to 88,000 people
- Personalized touch
- Events, Information, News
- Click through
- Metrics
- Best tool for biz dev
KCOMM FaceBook
KCOMM YouTube
- Unique Video Content
- Thousands of Clicks
- Website Traffic
- Click through
- Metrics
- Great tool for biz dev
KCOMM Client Project Management System
KCOMM CRM Integration
Internet Marketing Association
- Founded in 2001
- Incredible Success
- Up to 85,000 members
globally
- Past events with
Google, IBM, HP, Microsoft
Oracle, University of
Phoenix and Yahoo
- Board of Directors are Top
Influencers in the Internet
- Purpose is Education
- No Cost of Membership
- Covering Real Time Topics
- Developing Curriculum for
University Courses
- #1 on Google
Internet Media Spending
Source: Marketing Charts, 2008
US Internet Users
Key Factors in Purchasing Decisions
Source: eMarketer, 2008
Paid Search Advertising Revenues
Source: eMarketer, 2008
US Email Marketing Spending Growth
Source: eMarketer, 2008
US College Internet Usage
Education Reform Initiative
Source: eMarketer, 2008
US Online Advertising Spending Growth
Source: eMarketer, 2008
Global Online Social Network Advertising
Source: eMarketer, 2008
Social Media Users
Source: eMarketer, 2008
Social Media Influence on E-Mail Marketing
Facebook Buyer Influence
Social Media – Quantifiable Results
The Future of Internet Marketing
So Long Newspapers
Source: emarketer.com, 2008
US Video Game Advertising Spending
Source: eMarketer.com, 2008
US Online Video Advertising Spending
Source: eMarketer, 2008
Female Proliferation
Source: e-Marketer.com, 2007
Hispanic Demographic Incline on Web
Source: Marketing Charts, 2007
US Outdoor Video Advertising Spending
New Mediums
Source: eMarketer, 2008
US Outdoor Video Advertising Spending
New Mediums
Source: eMarketer, 2008
User Generated Content Creators
Source: emarketer.com, 2008
FaceBook Demographics
Source: Marketing Charts, 2009
The Future of Video / Internet Marketing
Source: e-Marketer.com, 2007
How to Put Together Your Own
Integrated Marketing Strategy
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Integrated Marketing Plan
Website
SEO
Email Marketing
Social Networking
YouTube Strategy / Online Video
Word of Mouth , Direct Mail, Trade Advertising, Media
Buying, TV, Broadcast
Source: KCOMM, 2009
Internet Marketing Examples
Sample Newsletter
Produced for
Sun Microsystems
Tactical HTML
Promotion, Lead
Generation and
Proactive Branding
Produced for
PR Newswire
Alternative Energy
Internet Marketing
Programs Yield
Strong Open Rate
and Click Through
Comprehensive Open Rate, Click Thru Reporting
Who Opened Email, Page View Timestamp
Easy Export to CRM or Excel
Search Engine Optimization in Practice
History of Search
 First Generation- On Page (Meta and Title Data)
 Second Generation – Off Page (Linking = Google)
 Third Generation- Web 2.0 & User Driven Search
Elements of Search
 On Page Recommendations
 Off Page Recommendations
 Site Wide Recommendations
Source: BusinessOnline, 2008
Search Engine Optimization in Practice
• HTML Coding
 Title, Meta keywords, and Meta description rewritten based on
keyword research
 Keyword focused H1 tag
• Textual Content
 More keyword phrases in anchor text
 More instances of keywords in content
Source: BusinessOnline, 2008
Source: KCOMM, 2008
On Page Recommendations
 Have a consistent strategy of
producing new content that is
relevant to the keywords that you
are targeting.
Developing an educational channel
is a great way to increase your
credibility as well as your search
engine rankings.
 Ex: User Ratings
According to Yahoo, Adobe has over 20K links
to their Developer Center.
Source: BusinessOnline, 2008
The Obama Technology Shift
He Loves the Blackberry
Source: KCOMM, 2008
He Understands Internet Marketing
-Text email blasts
- Personalized Website
- Grassroots Effort
- Viral Marketing
- YouTube
Source: KCOMM, 2008
Permission-Based HTML
Whitehouse Website on Steroids
Source: KCOMM, 2008
He’s YouTubing!
Source: KCOMM, 2008
Entrepreneurship in the New Normal
Its who you know not what you know…
- 99% of business development
happens behind the scenes
- Never sell through tactic – sell
through relationship, patience
and help others
Tell me a little bit about
your real background…
- Talk about who you are
- Talk about where you’re from
- Talk about your cultural background
- people would much rather talk about
the countries you’ve visited than the
companies you’ve worked for
Give it away for FREE!
- Build trust with people – forget business
- Give away your product or service at no
charge – don’t expect anything in return
other than trust
- Trust is the key to success!
Address people by their own
motivating factors…
- We all have weird sides to us that
motivate us – yoga, travel, spirituality,
religion, children, pets, etc. – talk to
people about the things that motivate
them – they trust you more when
you’re interested in them and not
what they can do for you.
Essential Ingredients of Leadership
 Leadership is action, not position
 Leadership within your community, friends, and business
 Being able to handle change
 You must have composure
 Be honest
 Accept failure
 Practice communicating and persuading
Essential to Communicate
 Body Language-hand gestures, eye
contact, stature
 Voice-volume, pitch, rate, quality,
expressions
 Image-style, looks, hygiene
 Interactions – being a people person
 Its all about Toastmasters!
You Must Have Etiquette
 Personal Etiquette
 Professional Etiquette
 Dining, socializing,
Networking
You Have to Take Risks!
“High Risk is High Reward”
 You fail, you’ll learn
 Be responsible about your risks
 Think of the end result
 Risks in leadership
 Plan your risks
 The only way to instill change is by
taking risks
A Few Recommendations
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Rewards of 3rd party organizations
Develop a contact list, e-mail your developments...
Treat people the way you’d like to be treated
Take advantage of helping others in need
Carve a niche for yourself
Don’t mix risk with ego when you start making money,
timing is everything...
 Polished resumes & portfolios are imperative
 Toastmasters
 The four pillars of success...
Sinan Kanatsiz
Chairman
KCOMM and the Internet Marketing Association
The Future of Internet Marketing and
Entrepreneurship in the New Normal
www.kcomm.com/csuf2010.ppt