Transcript - SlideBoom

MERITS AND DEMERITS OF
VIRAL MARKETING
www.kudometrics.com
[email protected]
Viral marketing – coined by “ Steve Jurvetson And
Tim Draper “ in 1997
 People-to-people communication –sharing info
about product or service
 Is a viral advertising – ads about the product of the
business
 Likely comes under (WOM)-Word Of Mouth
technique
 Chain marketing – to attract the customers
through different internet marketing services

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• Sharing a
information by
point-to-point (one
to one people or one
to many people )
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Strong customer participation and their support
 Internet marketing services like SEO (Search
Engine optimization ),SMM (Social Media
marketing),SMO ( Social Media Optimization)
 Common media like TV,Radio,Newspaper etc.,
 Popular social network like e-mailers,Facebook,
You-tube etc.,
 Super spreaders like normal users,bloggers,social
network users, e-mailers.
 Different advertising agencies

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•
•
•
•
Sharing of information through
social networks like
Facebook
You tube
Twitter
Flicker etc.,
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Message passing
about a product
through e-mailers
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Helps to enhance the quantity level of the
product
 Get popularity about the product among all users
globally
 Low –cost of advertisement services
 Easy to integrate all user through different social
networks
 Offering free – trail product to enhance the
product growth-rate

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Viral content in video-clip exclusive size difficult
to receive by the recipient
 Negative buzz because of opposite party
 Internet noise high in traffic
 Association with unknown growth of links
 Wrong people may create a negative image of
the product

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Traditional funnel
-> many to one info sharing
Viral funnel
-> one to many info sharing
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 Viral
marketing guides to enhance the business
 Gives good corporate image to their product
 Generate more products with “low cost”
 To develop the quantity of existing products
 Able to connect with “global” level companies
 Advertising the product gets many customers
for greater improvement of the product
www.kudometrics.com
[email protected]
THANK YOU……
Kudo Metrics
Ramasamy Udaiyar Complex,
Vinayagapuram,
Attur, Salem,
Tamil Nadu,
India.
 PIN: 636102
 Mob : +91 9944593348
 Landline : 04282 241348
 E.mail id:[email protected]