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OVERVIEW…
Mobile Advertising Solutions
Outdoor Media Branding Awareness Campaigns
Viral Marketing, Social Media and PR Campaigns
Product Placement and Testing
WHO WE ARE…
smallcarBIGCITY celebrate innovative British design through unique
consumer experiences and product placement
• Award winning tour company launched in 2009
• We provide bespoke sightseeing tours of the capital in a fleet of
restored Mini Coopers
• Satisfied over 4,000 clients
• We have now grown into an Out Door Media Agency
WHAT WE DO…
Mobile Advertising, Out Door Media Branding and Viral Marketing Campaigns
• The Queens Diamond Jubilee 2nd – 4th June 2012
• Olympic and Paralympic Games 29th July – 9th September
• 25% increase in visitor numbers to the capital as a result
• Adding £2.1bn. London’s consumer spending
WHAT WE DO…
Mobile Advertising
• Fully branded vehicles
• Targeted, high foot-through areas such as Portobello Road, Borough
Market, Covent Garden etc.
QR Codes
From £100 p/c
Magnetic Door Signs
Full Car Wrap
From £100 p/c
From £1,000 p/c
WHAT WE DO…
Out Door Media and Branding Awareness Campaigns
• Min. 3 fully branded cars per convoy
• Trained Sales Executives
• Static displays in high impact locations
• Product samples handed directly to your target market
• Incentivised viral marketing campaign to support
WHAT WE DO…
Full Viral Marketing Campaign
• As with our Out Door Media packages, the cars will be branded, come
with trained sales execs. And have supportive social media interaction
• Fully tailored campaigns specific to clients objectives
• Themed campaigns – Harry Potter, London Gangster, Faberge Egg Hunt
etc.
• Immerse your brand in the best of British culture and heritage and gain
national awareness from your campaign.
WHAT WE DO…
Case Study – Start Up Briton (March 2011)
We were approached by Start Up Briton to increase awareness of their national campaign in
London. They hired three Mini Coopers and branded them with magnetic door signage.
Company representatives were then dressed in period 1960s attire and displayed the cars at
high foot-through locations. QR code incorporated literature was handed out at each location
pushing consumers directly to their facebook page. Consumers were then incentivised to ‘like’
their page in return for exclusive access to competitions, business mentoring advise and
equipment give-aways. Competition winners where then given one-to-one business advise from
celebrities such as Doug Richards (Dragon’s Den) and Will King (King of Shaves), whilst touring
London in the Minis. This was then recorded and aired on their viral marketing channels.
WHAT WE DO…
Case Study – Start Up Briton (March 2011) continued…
The results of the campaign:
• Increased mobile device traffic and social
interaction
• 32 % increase in ‘Likes’ on Facebook page
• 28% increase in new twitter followers
• 539 hrs of brand exposure
• Over 170,000 brand connections made
• 5% ‘Call-to-action’
• 77.5% net consumer reach
• 13% more effective than advertising via a London bus
WHY A MINI COOPER..?
The Mini is an internationally recognised symbol of British design,
creativity and culture
• British icon - synonymous of the swinging 60s
• Paul McCartney, Twiggy, Peter Sellers, Kate Moss have all had Minis
• Minis are small enough to fit down the tiny back streets of London,
getting you closer to your target demographic and access to areas
that conventional advertising can not reach.
OUR REPUTATION…
Since our launch in 2009 we have taken over 4,000 clients around London. We have been
voted as one of the best things to do in London by the Independent Review website TripAdvisor,
going from 1,678th place to 3rd in under 6 months! Our guides have been trained to the highest
standards and know the secret, undiscovered London.
We won New Business of the Year in 2010 and have been lucky enough to work alongside
The Queen and The Prime Minister in 2011. We have worked with key brands such as Aston Martin,
Expedia, Last Minute and Red Letter Days to name just a few. In May 2012 we were listed as the
No.1 Greatest thing to do in London by Time Out!
We know what it takes to get you brand recognised, to stand out from the crowd and
ultimately, boost your sales. We are on average 25% more effective at communicating brand
awareness than conventional advertising.
WHAT WE CHARGE…
Prices are per car per month.
For campaigns over 10 cars or longer than one month please call for a quote
Service
Est. Brand Exp. (days)
Est. Brand Contacts (pax)
Month (day rate)
Mobile
Advertising
5.5
199k
£7,695
Out Door Media
63
298k
£11,195
(£399)
Viral Marketing
87
428k
£14,599
(£520)
(£274)
Working days consist of 9 hrs from 9am – 6pm. Unsociable hours are available if required.
CONTACT US…
We look forward to working with you soon!
If you would like any more information please do not
hesitate to contact us via any of the channels below:
T: +44 (0) 2075 850 399
smallcarBIGCITY Ltd.
M: +44 (0) 7891 998 328
8 Northumberland Avenue
E: [email protected]
Trafalgar Square
W: smallcarBIGCITY.com
London
F: facebook.com/smallcarBIGCITY
WC2N 5BY
T: twitter.com/smallcarBIGCITY