Transcript WEB * PRINT * MULTIMEDIA * VIRAL Demographic: Males 21 – 35

A Real Marketing Partner
Navigating the marketing landscape can be a very daunting task.
Over the last 30 years, the shape of marketing has changed
dramatically. Reaching your target demographic is not so cut
and dried. Competition is heavy, and getting your message
through the quagmire of information is a battle that YOU just
don’t want to take on.
LazBro, Inc. has a combined 60 years of marketing experience.
From the traditional print, radio and television campaigns to the
cutting edge world of online and viral marketing, we have
covered it all. We implement the right method, at the right
time, to effectively target your demographic. We handle the
planning, design, placement and execution of the campaign,
from start to finish, giving you the time to do what you set out
to do… grow your business.
Your brand IS our business.
What is Viral Marketing?
Viral marketing and viral advertising refer to marketing techniques that use preexisting social networks to produce increases in brand awareness, through selfreplicating viral processes. It can be word-of-mouth delivered or enhanced by
the network effects of the Internet. Viral marketing is a marketing phenomenon
that facilitates and encourages people to pass along a marketing message
voluntarily. Viral promotions may take the form of funny video clips, interactive
Flash games, advergames, images, or even text messages.
It is claimed that a satisfied customer tells an average of three people about a
product or service he/she likes, and eleven people about a product or service
which he/she did not like. Viral marketing is based on this natural human
behavior.
The goal of marketers interested in creating successful viral marketing programs
is to identify individuals with high Social Networking Potential (SNP) and create
Viral Messages that appeal to this segment of the population and have a high
probability of being passed along.
LazBro, Inc. has a significant amount of experience in designing, and
implementing viral campaigns. We just love doing it!
What We can do for YOU
• Planning
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Marketing plan design
Advertising and media buys
Marketing department management
Trade show management
Marketing coordination and management
Business development coaching
Industry research and competitive data
Consumer and market research
Dealer education
Strategic alliances and B2B development
What We can do for YOU
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Development
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Logo revamp and corporate ID look and feel
Corporate ID kit (Letterhead, Invoices, Buckslips, Envelopes, Business Cards)
Website redesign to incorporate SEO, e-Commerce and Google optimization
Online banner development
Print design
• Consumer advertising
• Retailer advertising
• One sheets, handouts, tri-fold brochures, die cut folders with inserts
Radio spot production
POS (Point Of Sale) display design.
Infomercial production (60 second / 120 second) for use on web as well as
television
Digital user guides and demonstrations production (Animated flash CDr’s and
live action DVD)
Trade show booth design
What We can do for YOU
• Execution
– Media buys
– Advertising tracking and management
– Media analysis and recommendations
– Viral and Word-Of-Mouth launch and
management
– Complete marketing campaign
management…from soup to nuts.
Who We Are
Evan Lazarus
Born and raised in Johannesburg, South Africa, Evan began his technical
training as an audio engineer at the age of 15.
He began his studies at Rhodes University where he graduated with honors
in Psychology and Anthropology and continued his technical training in
computer studies, audio engineering, music production and entertainment
marketing at Global Entertainment School of Media Studies in London, UK
and UCLA, Los Angeles, CA. Upon graduating from UCLA, Evan began
working for Anita Mann Productions as the in-house audio engineer
creating complete shows for cruise ships, las vegas hotels and childrens
touring shows. Clients included Royal Caribean Cruise Lines, Luxor Hotel &
Casino, GoldStrike Casino, Fox Kids, Saban Entertainment, Jerry Lewish
Telethon.
He began to develop non-traditional and viral marketing campaigns for
various Las Vegas shows as Director Of Marketing for AMP/LevyMann, and
so began his move towards the integration of technology and marketing.
Key technologies used were Mobile couponing, SMS.MMS, viral web
campaigns using YouTube, MySpace, and multiple web portals.
Evan started LazBro, Inc. in 2004, specializing in traditional and nontraditional media campaigns, SMS mobile, Premium and Non-Premium
campaigns and viral web campaigns for such groups as The San Pasqual
Group of American Indians (Indian casinos), Luxor, Las Vegas,
DirecLending (national lending company), Shadow Entertainment
(entertainment marketing company), to name a few.
12920 Walsh Ave. Unit 16, Los Angeles, CA 90066
Tel: (310) 989-6111 Fax (866) 273-2652
Email: [email protected]
www.lazbro.com
Valley View Casino
Valley View Casino
WEB * PRINT * DIRECT MAIL * BUS WRAPS* BILLBOARDS * NEWSLETTERS
Demographic: 50+
Valley View Casino wanted to create a campaign around their new “Collossal Coin”
slot machines.
LazBro, Inc. created billboards, posters, direct mail pieces, bus wraps, magazine print
ads, and slot machine faceplates. We created an online presence with a custom
built Flash slot machine game and a database driven website.
We also created the internal newsletter focused at staff and casino affiliates.
Peachy Pink, Inc.
Peachy Pink, Inc.
WEB * PRINT * MULTIMEDIA
Demographic: Females 18 - 35
Peachy Pink, Inc. needed to create an online store to capture sales generated
via word of mouth promotions and shopping mall kiosks, as well as create print
material for promotional use.
LazBro, Inc. built out a completely scale-able shopping cart solution, with a
highly optimized backend. Through the use of discount codes we are able
to track online and traditional marketing methods.
The entire site is updateable via a user administration back office.
A glossy tri-fold promotional pamphlet was created for point of sale use.
Fantasy at The Luxor, Las Vegas
Fantasy at The Luxor, Las Vegas
WEB * PRINT * MULTIMEDIA * VIRAL
Demographic: Males 21 – 35
Fantasy at The Luxor Hotel and Casino in Las Vegas wanted to create an edgy
web presence, along with an online store to sell show memorabilia.
LazBro, Inc. created a portal designed to capture data, promote the show as well
as drive retail traffic to the online store. Through the use of a heavy viral campaign
targeting 21 and over MySpace users within specific regions, we are able to drive
highly targeted traffic to viral video and viral download trigger pages, as well
retain a dedicated fan base through the use of established online social networks.
This campaign has used a solid combination of traditional and viral elements to
create a buzz.
Promotional print pieces, CD artwork, and giveaways played an important
roll in this campaign.
Mazel Mobile
Mazel Mobile
WEB * PRINT * RADIO * MOBILE * VIRAL * MARKETING MANAGEMENT
Demographic: Males and Females 16 - 32
Mazel Mobile wanted to create the first mobile text-2-donate system, targeting the 16 –
32 year old tech-savvy demographic to promote charity amongst Jewish youth.
LazBro, Inc. created the entire program from beginning to end. Designing and
implementing the mobile element (Premium SMS campaign to strict CTIA and MMA
standards), a highly SEO’d website with online store, a custom MySpace presence
targeting Jewish youth with viral animations, character and product design, a complete
direct mail piece, custom envelopes, corporate ID, and company forms.
Mazel Mobile is going to be taken over by a large charity organization and is undergoing
a complete facelift and infrastructure redesign to include viral
video, multimedia messaging and mobile social networking.
ScoreConnex, LLC
ScoreConnex, LLC
WEB * PRINT * TELEVISION * MOBILE * VIRAL * CAMPAIGN MANAGEMENT
Demographic: Males 16 - 35
ScoreConnex, Inc. required the development of a mobile messaging platform, a
complex integrated database for data capture and SMS management, along with ecommerce functionality, marketing support and campaign design, management and
implementation.
LazBro, Inc developed the company logo, look and feel, corporate ID, posters, online
marketing initiative, print advertisement design, banner design, t-shirts,
presentations, one sheets as well as investor presentations.
Coordinated localized marketing efforts through the use of street teams
and word-of-mouth campaigns.
We also produced, filmed, and edited a 30 second television commercial for
“NFL Sunday Ticket”
Preferred Group, Inc.
Preferred Group, Inc.
PRINT * MULTIMEDIA
Demographic: Males 35 - 50
Preferred Group, Inc. is a high end personal concierge service catering to wealthy
clients that require an attention to detail and dedication to quality and service.
LazBro, Inc. created a print ad campaign that reflected the luxury that Preferred
Group offered, as well as retaining a high-end class to the look and feel.
The print piece needed to tie in with their current look and feel to create a more
cohesive line through their marketing materials.
An interactive flash CD-R was created as part of a new client package.
Gradleis, LLC
Gradleis, LLC
WEB * MULTIMEDIA * VIRAL
Demographic: Females 14 - 25
Gradleis wanted to turn their online e-commerce portal into a destination point
for graduating seniors and their families and friends through the use of viral marketing
opportunities present in established social networks
LazBro, Inc. created a custom MySpace presence to redirect online traffic to their
shopping portal. A solid MySpace banner advertisement campaign, combined
with viral downloads and a word-of-mouth campaign created a marked increase in
traffic and online sales.
12920 Walsh Ave. Unit 16, Los Angeles, CA 90066
Tel: (310) 989-6111 Fax (866) 273-2652
Email: [email protected]
www.lazbro.com