Transcript WEB * PRINT * RADIO * MOBILE * VIRAL

A Real Marketing Partner
Navigating the marketing landscape can be a very daunting task. Over the last 30
years, the shape of marketing has changed dramatically. Reaching your target
demographic is not so cut and dried. Competition is heavy, and getting your message
through the quagmire of information is a battle that YOU just don’t want to take on.
LazBro, Inc. has a combined 60 years of marketing experience. From the traditional
print, radio and television campaigns to the cutting edge world of online and viral
marketing, we have covered it all. We implement the right method, at the right time,
to effectively target your demographic. We handle the planning, design, placement
and execution of the campaign, from start to finish, giving you the time to do what
you set out to do… grow your business.
Your brand IS our business.
What is Viral Marketing?
Viral marketing and viral advertising refer to marketing techniques that use preexisting social networks to produce increases in brand awareness, through selfreplicating viral processes. It can be word-of-mouth delivered or enhanced by the
network effects of the Internet. Viral marketing is a marketing phenomenon that
facilitates and encourages people to pass along a marketing message voluntarily.
Viral promotions may take the form of funny video clips, interactive Flash games,
advergames, images, or even text messages.
It is claimed that a satisfied customer tells an average of three people about a
product or service he/she likes, and eleven people about a product or service
which he/she did not like. Viral marketing is based on this natural human
behavior.
The goal of marketers interested in creating successful viral marketing programs
is to identify individuals with high Social Networking Potential (SNP) and create
Viral Messages that appeal to this segment of the population and have a high
probability of being passed along.
LazBro, Inc. has a significant amount of experience in designing, and
implementing viral campaigns. We just love doing it!
Coach Lift
What We can do for YOU
• Planning
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Marketing plan design
Advertising and media buys
Marketing department management
Trade show management
Marketing coordination and management
Business development coaching
Industry research and competitive data
Consumer and market research
Dealer education
Strategic alliances and B2B development
What We can do for YOU
• Development
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Logo revamp and corporate ID look and feel
Corporate ID kit (Letterhead, Invoices, Buckslips, Envelopes, Business Cards)
Website redesign to incorporate SEO, e-Commerce and Google optimization
Online banner development
Print design
• Consumer advertising
• Retailer advertising
• One sheets, handouts, tri-fold brochures, die cut folders with inserts
– Radio spot production
– POS (Point Of Sale) display design.
– Infomercial production (60 second / 120 second) for use on web as well as
television
– Digital user guides and demonstrations production (Animated flash CDr’s and
live action DVD)
– Trade show booth design
What We can do for YOU
• Execution
– Media buys
– Advertising tracking and management
– Media analysis and recommendations
– Viral and Word-Of-Mouth launch and
management
– Complete marketing campaign
management…from soup to nuts.
Who We Are
Evan Lazarus
Born and raised in Johannesburg, South Africa, Evan began his technical training
as an audio engineer at the age of 15.
He began his studies at Rhodes University where he graduated with honors in
Psychology and Anthropology and continued his technical training in computer
studies, audio engineering, music production and entertainment marketing at
Global Entertainment School of Media Studies in London, UK and UCLA, Los
Angeles, CA. Upon graduating from UCLA, Evan began working for Anita Mann
Productions as the in-house audio engineer creating complete shows for cruise
ships, las vegas hotels and childrens touring shows. Clients included Royal
Caribean Cruise Lines, Luxor Hotel & Casino, GoldStrike Casino, Fox Kids, Saban
Entertainment, Jerry Lewish Telethon.
He began to develop non-traditional and viral marketing campaigns for various Las
Vegas shows as Director Of Marketing for AMP/LevyMann, and so began his move
towards the integration of technology and marketing. Key technologies used were
Mobile couponing, SMS.MMS, viral web campaigns using YouTube, MySpace, and
multiple web portals.
Evan started LazBro, Inc. in 2004, specializing in traditional and non-traditional
media campaigns, SMS mobile, Premium and Non-Premium campaigns and viral
web campaigns for such groups as The San Pasqual Group of American Indians
(Indian casinos), Luxor, Las Vegas, DirecLending (national lending company),
Shadow Entertainment (entertainment marketing company), to name a few.
Who We Are
Eileen Joyce
Eileen Joyce is a business innovator and expert media/marketing strategist. She
has 30 years of business, advertising, and direct marketing experience, ranging
from media sales, planning and buying to serving as ad agency account
executive, media director, and general manager—with top advertising
companies in New York, Toronto and Los Angeles. Her expertise includes brand
strategy and direct response tactics for the marketing of packaged goods,
corporate identity, theatrical, retail, and political campaigns.
In 1988 she founded The Media Team (TMT Media Corp.), a direct response
media service and pioneer in the infomercial business. Eileen sold TMT after
growing the business into one of the largest and respected infomercial buying
companies at the time .Some of the hits the company worked on were: Dave del
Dotto Financial Freedom, Richard Simmons Weight Loss, Victoria Jackson
Cosmetics, Video Professor Software, Bissell Big Green Machine, The Juice
Man, Russ Whitney Leadership Seminars, and Time-Life.
Over the past ten years, Eileen has successfully worked with media companies
and entrepreneurs to expand their business through effectively marketing their
products and services. The combination of her industry knowledge, strategic
thinking, and process management provide clients with the expertise critical in
today’s challenging marketplace.
12920 Walsh Ave. Unit 16, Los Angeles, CA 90066
Tel: (310) 989-6111 Fax (866) 273-2652
Email: [email protected]
www.lazbro.com
Valley View Casino
Valley View Casino
WEB * PRINT * DIRECT MAIL * BUS WRAPS* BILLBOARDS * NEWSLETTERS
Demographic: 50+
Valley View Casino wanted to create a campaign around their new “Collossal Coin” slot
machines.
LazBro, Inc. created billboards, posters, direct mail pieces, bus wraps, magazine print
ads, and slot machine faceplates. We created an online presence with a custom built
Flash slot machine game and a database driven website.
We also created the internal newsletter focused at staff and casino affiliates.
Peachy Pink, Inc.
Peachy Pink, Inc.
WEB * PRINT * MULTIMEDIA
Demographic: Females 18 - 35
Peachy Pink, Inc. needed to create an online store to capture sales generated
via word of mouth promotions and shopping mall kiosks, as well as create print
material for promotional use.
LazBro, Inc. built out a completely scale-able shopping cart solution, with a
highly optimized backend. Through the use of discount codes we are able
to track online and traditional marketing methods.
The entire site is updateable via a user administration back office.
A glossy tri-fold promotional pamphlet was created for point of sale use.
Fantasy at The Luxor, Las Vegas
Fantasy at The Luxor, Las Vegas
WEB * PRINT * MULTIMEDIA * VIRAL
Demographic: Males 21 – 35
Fantasy at The Luxor Hotel and Casino in Las Vegas wanted to create an edgy
web presence, along with an online store to sell show memorabilia.
LazBro, Inc. created a portal designed to capture data, promote the show as well
as drive retail traffic to the online store. Through the use of a heavy viral campaign
targeting 21 and over MySpace users within specific regions, we are able to drive
highly targeted traffic to viral video and viral download trigger pages, as well
retain a dedicated fan base through the use of established online social networks.
This campaign has used a solid combination of traditional and viral elements to
create a buzz.
Promotional print pieces, CD artwork, and giveaways played an important
roll in this campaign.
Mazel Mobile
Mazel Mobile
WEB * PRINT * RADIO * MOBILE * VIRAL * MARKETING MANAGEMENT
Demographic: Males and Females 16 - 32
Mazel Mobile wanted to create the first mobile text-2-donate system, targeting the 16 –
32 year old tech-savvy demographic to promote charity amongst Jewish youth.
LazBro, Inc. created the entire program from beginning to end. Designing and
implementing the mobile element (Premium SMS campaign to strict CTIA and MMA
standards), a highly SEO’d website with online store, a custom MySpace presence
targeting Jewish youth with viral animations, character and product design, a complete
direct mail piece, custom envelopes, corporate ID, and company forms.
Mazel Mobile is going to be taken over by a large charity organization and is undergoing
a complete facelift and infrastructure redesign to include viral
video, multimedia messaging and mobile social networking.
ScoreConnex, LLC
ScoreConnex, LLC
WEB * PRINT * TELEVISION * MOBILE * VIRAL * CAMPAIGN MANAGEMENT
Demographic: Males 16 - 35
ScoreConnex, Inc. required the development of a mobile messaging platform, a complex
integrated database for data capture and SMS management, along with e-commerce
functionality, marketing support and campaign design, management and implementation.
LazBro, Inc developed the company logo, look and feel, corporate ID, posters, online
marketing initiative, print advertisement design, banner design, t-shirts,
presentations, one sheets as well as investor presentations.
Coordinated localized marketing efforts through the use of street teams
and word-of-mouth campaigns.
We also produced, filmed, and edited a 30 second television commercial for
“NFL Sunday Ticket”
Preferred Group, Inc.
Preferred Group, Inc.
PRINT * MULTIMEDIA
Demographic: Males 35 - 50
Preferred Group, Inc. is a high end personal concierge service catering to wealthy
clients that require an attention to detail and dedication to quality and service.
LazBro, Inc. created a print ad campaign that reflected the luxury that Preferred
Group offered, as well as retaining a high-end class to the look and feel.
The print piece needed to tie in with their current look and feel to create a more
cohesive line through their marketing materials.
An interactive flash CD-R was created as part of a new client package.
Gradleis, LLC
Gradleis, LLC
WEB * MULTIMEDIA * VIRAL
Demographic: Females 14 - 25
Gradleis wanted to turn their online e-commerce portal into a destination point
for graduating seniors and their families and friends through the use of viral marketing
opportunities present in established social networks
LazBro, Inc. created a custom MySpace presence to redirect online traffic to their
shopping portal. A solid MySpace banner advertisement campaign, combined
with viral downloads and a word-of-mouth campaign created a marked increase in traffic
and online sales.
12920 Walsh Ave. Unit 16, Los Angeles, CA 90066
Tel: (310) 989-6111 Fax (866) 273-2652
Email: [email protected]
www.lazbro.com