Transcript Talan Proximity Ukraine Credentials

Viral
Viral Business
Business Card
Card
The Challenge

В An Agency created a new
department offering viral and
guerilla marketing services.

The challenge was to raise
awareness of the new service
with prospects that were
unlikely to know how guerilla
marketing works and get on
pitch lists.
Strategy

Instead of giving out business
cards for newborn viral and
guerilla marketing department
when they were exchanged at
credentials meetings, they
created this low cost, highly
effective business card stamp.

By stamping prospects’
business cards with viral
guerilla marketing department
details, prospects were shown
an effective “contagious”
demonstration of viral
marketing.
Results

In the last three months the new viral and guerilla
marketing department has been invited to pitch for 14
viral marketing campaigns.
Best practices

Unexpected and clear visual demonstartion of viral
effect could not pass without being noticed

“Viral” strategy was relevant to promoted service, and
the execution itself was low-cost, simple and bright as any viral project shoul be