Transcript What is TransPromo Marketing?

Payment Book Media Program
KUBRA Partners with
Denhardt Solutions
Ken Denhardt
Denhardt Solutions
www.denhardtsolutions.com
p: 952-941-6352
[email protected]
What is Payment Book Media?
Marketing materials that are inserted into other communications, such as transactional
documents (payment books, statements, invoices), catalogs, or fulfillment packages.
Business owners buy advertising space in your payment books whereby advertising inserts
are inserted with your payment book.
Why use Payment Book Media?
• Reduce production costs from revenue generated
from selling ad space.
• Shift from a cost center to a revenue center.
• Create a “Green” initiative.
• Provide complementary services to your
customers.
• Provide your customers an opportunity to
purchase high quality products and services.
• Provide advertisers access to customers not
found on rented lists.
• Advertisers experience higher ROI due to
decreased cost of delivery.
• Payment Book Media is not as obtrusive as other
forms of advertising.
Factors Driving Payment Book Media
• Researchers indicate that 25-30% of
total media time is spent multi-tasking,
and that the more media a person
consumes, the more likely he or she
will consume several channels at once.
• Consumers encounter up to 3,000
marketing messages per day and 12
transactional documents per month.
Insert Media cuts through the clutter.
• 95% of transaction documents
are opened and read.
• An average consumer will spend 1-3
minutes reading a transaction document.
• Consumers are filtering their messages
to make better, faster decisions
• 60% of Americans are on “do not call” lists.
• 33% use “pop up” blockers.
• (Sources: eMarketer multi-tasking consumers January 2007;
TNS; Irongate Digital Solutions and USPS Household Diary Study)
Samples of Advertising Inserts and Advertisers
Company Fact Sheet
•
Customer Communication Management (CCM) Solution
Provider
•
Market our products to the Communications, Utilities,
Financial Services, Media, Manufacturing/Distribution,
and Insurance Industries
•
75,000,000+ Consumers View Kubra
Transactional Documents per Month
•
Formed in 1992
•
355+ Full Time Employees
•
600 Customers
•
6 Networked Facilities across North America
•
Private Organization
NEXT STEP?
Contact:
Ken Denhardt
Denhardt Solutions
www.denhardtsolutions.com
p: 952-941-6352
[email protected]