Transcript Food Labeling & Advertising

Food Labeling &
Advertising
Can you judge a food by it’s cover?
-Discuss the following picture cards-
1
What’s
all about?
Food labelingit
& advertising
plays a vital
role in influencing our food choices. It’s our
first point of contact with a product.
There are many techniques that a product
marketer will use to get your attention
when advertising a product
Attractive packaging (particularly if aimed at younger
people), branding (logos) and food “styling” (making
the food look amazing)
Promotions (deals), endorsements (using famous
people), product placements (in movies) and
2
advertisements (TV ads,
billboards...)
3
Spam (1975)
Who is this ad targeted at?
What is Spam?
In what ways are the marketers
trying to promote Spam to the
target audience?
4
5
Fuze Drink
This advertisement uses a special
technique to market their product,
what is it? Does it work?
Why are they suggesting that cancer
will be prevented if you drink this?
Will cancer actually be prevented?
6
7
Pictures speak louder
than words
Compare the way these foods look on the
packaging vs. how they really look. How do
you think they got the food to look so much
better on the package?
Is this “false advertising”? Why or why not?
If you knew how it really looked, would you
still purchase it? Why or why not?
8
9
Children as targets
Why would children be attracted to
these products?
Why is children’s marketing so
successful and what are the potential
dangers of this?
What foods attract you?
10