Transcript Hello! I`m Mrs Hillier and here are 3 facts about me.

LEARNING OBJECTIVES:
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
To be able to identify the techniques that
advertisers use to persuade people to buy their
product.
To evaluate the effects of these techniques on
the target audience.
Thinking Skills Needed:
Identify
Evaluate
BY THE
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
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END OF THIS LESSON
I:
Must be able to find some relevant points in a
text and support my findings by using some
relevant textual reference or quotation from the
advert as evidence.
Should be able to clearly identify the most
relevant points, including those selected from
different places in the advert.
Could be able to draw on my knowledge of other
sources to develop or clinch an argument by
referring and comparing two or more adverts
confidently.
ADVERTISING
What do we already know?
We are surrounded by all sorts of advertising all of the
time. With the person next to you 1) Discuss how many
types of adverts that you can both think of. 2) Use the
post it notes to Label your ideas on the spider diagram
in front of you.
Football
Teams
Advertising
Billboards
Junk
Mail
WHAT COMES TO YOUR MIND WHEN YOU SEE THE
FOLLOWING PRODUCT?
1.
2.
3.
WHAT COMES TO YOUR MIND WHEN YOU SEE THE
FOLLOWING PRODUCTS OR BRANDS? (MY IDEAS)
1. Cheryl Cole
2. Because I’m Worth it!
3. Beautiful, thick glossy hair.
WHOLE CLASS DISCUSSION
Why do you think
that we know so
much about this
product just by
looking at the
bottle?
ADVERTISERS
ARE CLEVER.
Let’s write down some of the
persuasive techniques that they use
to help us ‘buy into’ a product.
WE WILL NOW WATCH A LOREAL
HAIR COMMERCIAL
FEATURING
CHERYL COLE
Remember to Look Carefully for some
of the techniques that advertisers
might use to persuade us to buy a
product.
WHO DO YOU THINK THIS ADVERT IS AIMED AT?
WHAT IS THE TARGET AUDIENCE? HOW CAN
YOU TELL?
Young Women
Cyclists
Babies
INDIVIDUAL TASK:
ON THIS SECOND VIEWING:
1)LET’S SEE IF YOU CAN
IDENTIFY THE TECHNIQUES
THAT ARE HIGHLIGHTED IN
YOUR LEARNING PACKS.
2) EXPLAIN THE EFFECTIVENESS
OF THESE TECHNIQUES ON THE
TARGET AUDIENCE IN YOUR
LEARNING PACKS.
INDIVIDUAL TASK: FEEDBACK
SHARE YOUR IDEAS WITH
EITHER THE PERSON SAT NEXT
TO YOU OR FACING YOU.
INDIVIDUAL TASK: WHAT DO WE KNOW
ABOUT ADVERTISING AIMED TOWARDS A
YOUNG MALE AUDIENCE?
On your mini white boards write
down all that you already know
about advertising which is geared
towards a male audience of
16 – 35 year old young men.
WHAT COMES TO YOUR MIND WHEN YOU SEE THE
FOLLOWING PRODUCT?
1.
2.
3.
WHOLE CLASS DISCUSSION
Why do you think
that we know so
much about this
product just by
looking at the
bottle?
WE WILL NOW WATCH A LYNX
PULSE COMMERCIAL
FEATURING A POP SONG CALLED
MAKE LUV BY ROOM FIVE
(FEATURING OLIVER CHEATHAM)
Remember to Look Carefully for some
of the techniques that advertisers
might use to persuade us to buy a
product.
THINK –PAIR-SHARE: IN PAIRS ANSWER THE FOLLOWING
QUESTIONS; DISCUSS YOUR ANSWERS WITH ANOTHER
PAIR; FINALLY, IN YOUR GROUPS OF FOUR FEEDBACK TO THE
WHOLE CLASS.
1.
2.
3.
4.
5.
Why do you think there is no dialogue (talking)
in this advert?
What can you say about the music that is used?
What about the colours that are used?
Why do you think that this 2005 advert was so
successful? (Lynx Pulse sales went through the
roof and the song went to Number One in the
charts).
What features in this advert appeal to the
target audience?
COMPARING AND CONTRASTING: REVISE! WHAT
CONNECTIVES AND CONNECTING PHRASES CAN
WE USE TO SAY THAT SOMETHING IS…
Similar
Different
Loreal
Lynx
ON YOUR OWN!!!
Write a number of paragraphs comparing and
contrasting the devices used by advertisers for
the two adverts and discuss their effectiveness.
Think about:
1. Music
2. Dialogue (Speech)
3. Use of Celebrity
4. Rule of Three
5. Facts and Statistics
6. Slogan
7. Colour
8. Setting
FINALLY…
Write a concluding paragraph which summarises:
Which you think is the most
effective advert in terms of
appealing to it target audience
and why.
INTERACTIVE PLENARY: INTRODUCTION TO
ADVERTISING: CLICK ON THE NUMBERS TO
REVEAL THE QUESTIONS
3
1
4
2
Click on one of the above numbers
ONE
What three things have
I learned about
advertising during this
lesson?
Back to Main Menu
TWO
How many types of
target audiences
can you think of?
THREE
Do you think that
the cost of expensive
advertising is passed on to
the consumer?
FOUR
Why do you think that
companies want to use
celebrities in their
advertising?