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Types of Media Where to advertise… Types of Media When a company makes the choice to advertise its products, it has a wide choice of media to choose from. local regional national international terrestrial satellite worldwide web specialist media Local Local media is usually only available in a discrete geographical area. There are numerous local radio stations, though some of these are part of a larger network. Some larger towns have local cable channels making it possible for small local companies to utilise television advertising. Example of local advert You will need to search Creative Club for a local advert Regional Regional media covers a wider area than local media. There are regional newspapers and most of the television networks on ITV can be used for regional advertising. Example of regional advert You will need to search Creative Club for a regional advert National National media gives companies an opportunity to deliver a message across the whole country. This can be through a national newspaper such as The Guardian or on a television network such as Channel 4. Example of national advert You will need to search Creative Club for a national advert International More of today’s products are international and are available across the world. Most large companies market their products across a whole continent, such as Europe, and will often use the same marketing drive in a range of different countries. Example of international advert You will need to search Creative Club for a international advert Terrestrial Even with the growth of digital and satellite television the biggest audiences will still be found on the five main terrestrial channels, of which three have advertising. The growth of digital terrestrial television through Freeview is expanding the number of media channels that advertisers can use. Example of advert on terrestrial You will need to search Creative Club for a terrestrial advert Satellite Digital satellite allows consumers a very wide choice of channels and as a result advertisers can now target advertising at niche markets and selected audiences. However this spread of channels can dilute an advertiser’s message. Example of advert on satellite You will need to search Creative Club for a satellite advert Worldwide web The internet and the web are giving companies an even wider audience and often requires clever use of technology to attract the attention of the consumer. Example of advert on WWW You will need to search Creative Club for a web or internet advert Specialist media Specialist media relates to channels relating to a specific specialist area and allows advertises to target specific groups, for example doctors or teachers. Example of specialist media advert You will need to search Creative Club for a specialist media advert