Transcript Presentation354

Lifestyle:
Colour:
It promotes a glamorous
lifestyle like a celebrity. I
can tell this because the
women is sitting as if she
has just fallen into her car
and she has a shofer
driving her everywhere,
the way she looks like she
has fallen suggests that
as she is a celebrity that
has hidden from paparazzi
or fans.
Typography:
The colours used are
black, white and a gold
sort of colour to show
wealth and glamour.
They are very rich
colours but quite dull so
that the shoes that are
sparkly stand out the
most.
Bold font in white and black
colours. The logo is the
biggest font on the picture
so that you notice it first
and it stands out, it is
written in quite a simple
font but as the picture
doesn’t have any other text
it really stands out.
Composition:
She is sat down like she has
just fallen into her car like
celebrity or famous business
women by hiding from fans
or paparazzi. Her shoes are
in the air to show that they
are they key feature on this
advertisement and that they
are important and stand out.
Setting:
In the back of a car that
it looks like she has
fallen in to, it shows how
she could be a celebrity
or have a high class and
her legs have fallen into
the air to show how they
are the main feature.
Hair, make up,
costume:
A very glamorous
looking women in a
office styled outfit.
Target Audience:
For women
between 18-30 .
Lifestyle:
Fashionable
children,
comfortable
Typography:
Everything is black
apart from the logo so
that it stands out and
you know what shoes
they’re
Target
audience:
Children aged
2-5
Composition:
And parents
because they
might want to
buy them for
their children.
A Childs legs on the
floor as if he has fallen
over.
Colour:
Very plain colours so
that the shoes and the
logo are the main
feature of the ad
Setting:
Hair, make up costume:
Outside on a pavement
floor, a child’s legs as if he
has fallen
Jeans tolled up as if they’re too big
for the child, tshirt and vans shoes.
Typography:
The ‘Brantano’ sign is in bold,
capital letters to make it stand
out and make it the key point in
the advert. The converse logo on
the shoe is also in capitals which
Hair makeup costume:
This is not the focal point of the advert. It is solely focused on the shoe.
makes it stand out as well.
Colour:
The colours used for this
advert are very dark the
only colours that stand out
are the pink bubble gum
and the blue on the
converse logo star, the
blue from the converse
logo is also in contrast
with the matching blue
light.
Composition:
The main focus of
the advert is in the
most powerful place
in terms of
composition. As well
as this the converse
logo is also
centralised making it
a powerful symbol in
the image.
Lifestyle:
It promotes the lifestyle that
everyone will be attracted to you if
you wear them, everyone will want a
piece of you even if that is gum on
the floor.
Target audience:
I think that the target audience for this
advert is young fashionable teenagers,
the trainers are unisex so it could be
either boys or girls.