Transcript Converse All-Star

The converse all-star shoes are made and manufactured
in the U.S.A.
 With a market share of 3% and revenues of $280
million, Converse manufactures their products both
domestically and internationally.
 It is important that the only product they continue to
manufacture in the U.S. today, is the Chuck Taylor All
Star, with plants in Lumberton, NC and Mission, TX.
 This is a product where the "Made in the USA" label is
crucial to its success, and internalization is a source of
competitive advantage. These two factors serving as
the sole reason why the production remains within the
U.S
 All other shoe models are outsourced in Asia, with the
explanation of reduced wages driving this strategy.
Converse, like Adidas, must also generate a higher
degree of internal monitoring of their subcontractors,
or they will soon face increased scrutiny
 Converse have seasonal shoes.
 The converse company went through bankruptcy in
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2001
Converse was a basketball shoe, it still is but is now
used in fashion shows and worn casually.
You can now personalize your very own converse shoe.
Converse All-Star shoes range from High-cut to lowcut
All-stars are the only shoe model that is made in the
U.S.A.
 The shoe consisted of three parts--a canvas upper, a
rubber bottom and toe box and a cushioned insole.
Canvas upper
Toe box
Rubber
bottom
 Cotton is a raw material
 The rubber on the shoes are produced by Natural
rubber, from tree sap.
 alkaloids, terpenes, resins, phenolics, proteins, sugars,
and long-chain hydrocarbons which are found in Latex
 The converse all-star shoes have a large variety of fabric types
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Such as:
Cotton
Corduroy
Suede
Leather
Embroidered silk
Wool lining and Rawhide laces
Fleece
Vinyl
Metalized fabric
Wool
 Originally the all-rubber sole was placed into a mold to
form the bottom of the shoe.
 Once the rubber sole was set, the all-canvas upper was
added and stitched into place with the traditional
double white stitching common on the sneaker.
 Eyelets were added once the stitching was complete.
Finally the insole was added for added support and
durability.
 Rubber Tree Plantations
 Plants (Cotton)
 Animals (wool, Leather), for certain models of shoes.