Transcript Marketing and the Marketing Concept

Marketing and the
Marketing Concept
Marketing
Warm Up ?
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In your own words, what do you think the
term Marketing means?
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In my opinion marketing means…
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Marketing:
Marketing & the Marketing Concept
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What is Marketing?
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The process of planning, pricing, promoting,
selling, & distributing ideas, goods, and services
to create exchanges that satisfy customers.
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Ongoing
Always changing
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Must be able to keep up with the latest trends & consumer
attitudes.
What was cool for my parents was not cool for me and what
was cool for me is not cool today
Assignment
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Watch videos pertaining to pop culture
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Decades 1950-2000’s
You can take as many or as little notes as you
wish while you watch
At the end of class you will be asked a question
pertaining to the differences you see
1950’s Trends
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Colored streamers for handlebars
Baseball cards in your bikes wheel spokes
TV Dinners
Fins and Chrome on cars
Silly Putty
The boomerang
Frisbee
Mr. Potato Head
Chicken Dance
Lego’s
1950’s Fashion
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Woman dressed like stewardess
Letter sweaters
Blue suede loafers
Quiff hairdo
Sideburns
Saddle shoes
Beanie cap
Coonskin caps
1960’s Trends
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Motown music
Twister
GI Joe
Bouncy Ball
Chinese Fire Drill
Troll Doll
Yo-yos
1960’s Fashion
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Hair Ironing
Granny Glasses
Doll-Like Makeup
Peasant skirts
Wide belts
Hip hugger pants
Eyeglasses without lenses
Tie-dye shirts
Turtlenecks
1970’s Toys
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Muscle cars
Tetherball
Bean Bag Chairs
Dashboard Hula Girls
Pet Rocks
1970’s Fashion
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Leisure Suits
Platform Shoes
Dorothy Hamil haircuts
Perms for men
Bell bottom pants
Earth shoes
Afros
1980’s Trends
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Atari
Rubik’s cube
Chuck E. Cheese
“Where’s the Beef”
“Just Say No”
Hungry Hungry Hippo
Rainbow Brite
Koosh Balls
Pac Man
WWF Wrestling
Slap Bracelets
Game Boy
Roller Blading
1980’s
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Jeans with zippers on the legs
Guys with one earring
Mullets and rat tails
Ripped jeans
Jelly Shoes
Vans Tennis Shoes
Preppy look
Doc Martins
Mohawks
1990’s
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Tattoos
Body Piercings
Ear Piercings
Casual, chic look
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T-shirts
Jeans
Hoodies
2000’s
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Social Media
 Blogs, MySpace, Facebook, LinkedIn
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Google
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Environmental Friendly Products
 Restaurants, Cars, Solar Power, Wind Power, etc..
2000’s Fashion
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Mash-up Decade
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Fusion of previous decades
Vintage clothing from 1940’s – 1980’s
Music-based subcultures
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Indie Pop
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Minimalist Fashion
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Colors: Baby Blue, yellow, & hot pink
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Vera Wang, Alexander McQueen, Christian Louboutin, Jean
Paul Gaultier, Vivienne Westwood, & Karl Lagerfield
2009 List
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Skinny Jeans
Energy Drinks (Red Bull/Monster/Rock Star)
Ring Tones
Hybrid Cars
P2P File Sharing – (Limewire, Kaaza, Napster)
MySpace
YouTube
Tivo
Nintendo Wii
Phrase: “B.A.”
What has changed?
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MySpace
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Facebook, Twitter, LinkedIn, Instagram, etc…
Reality Television
Style---Is there a current fashion trend?
Phrases/Text Language
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YOLO
IDK, Obvi, Redic.
Key Concepts
In order to be effective in business you have to know
what customers want.
In order to be really successful you have to know what
customers want before they do.
In order to be effective in Marketing you have to know
how to make them aware of what you offer.
Warmup
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What should happen to a junior who leaves
early every day with the seniors?
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Why is it important to understand trends in
Marketing?
In order to be effective in business you have to know what customers want.
In order to be really successful you have to know what customers want before
they do.
In order to be effective in Marketing you have to know how to make them
aware of what you offer.
Assignment
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You &/or a Partner need to create a PowerPoint or
some visual platform (Prezi, Publisher, Word) with
the following criteria
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Slide #1:Title Slide with your name(s)
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Slide #2: A collection of at least 5 current trends
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Fashion, toys, sayings, musicians, etc….
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Slide #3: A collection of at least 3 things that will catch on in the near
future
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Slide #4: Identify 2 current trends in society that you see
disappearing or going away soon
Due at 1:30 pm
Agenda
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Warm-up & Trends Review
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You have 40 minutes to finalize PowerPoint &
turn in
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You will present 1 current, 1 future, & 1 go away at
end
DECA Business Operations Overview
Which decade do you think had the biggest
impact on society and why?
Need at least 3 reasons to support answer.