Transcript JBS presentation - CBS e

Multichannel strategy
Timeline
Brand positioning
Worldwide with CR7 Cristiano Ronaldo
Social media
CR7underwear.com
Our marketing philosophy
CR7 marketing
2014
INTERNATIONAL
capABILITY
We will partner with a leading US men’s fashion and lifestyle title to
deliver a cover story and extended interview feature which will publish in
August, to support the introduction of the second collection
The cover feature will place Ronaldo in a style context and focus on his
passion for fashion, as well as his sporting achievements
The cover will then be internationally syndicated and will be seen by an
extended audience of millions of target consumers globally