Transcript Colour cards - EAL Nexus

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EAL Nexus resource
Persuasive writing (adverts and leaflets)
Colour cards
Subject:
English
Age groups:
8–11, 12–14, 15–16, 17–18
Topic:
Non-fiction writing
Licence information | This resource is free to use for educational purposes.
Source | This resource was originally developed by Charlotte Hurley and has been adapted by EAL Nexus.
©British Council 2014
persuasive advert: key term
paragraph
persuasive advert: key term
modal verbs
persuasive advert: key term
cause and
effect
persuasive advert: key term
concluding
statement
persuasive advert: key term
present
tense
persuasive advert: key term
opinion
persuasive advert: key term
slogan
persuasive advert: key term
wordplay
persuasive advert: key term
fact
persuasive advert: key term
statistics
persuasive advert: key term
persuade
persuasive advert: key term
emotive
language
persuasive advert: key term
exaggeration
persuasive advert: key term
rhetorical
question
persuasive advert: key term
alliteration
persuasive advert: key term
rhyme
persuasive advert: key term
boastful
persuasive advert: key term
adjective
persuasive advert: key term
font
persuasive advert: key term
opinion as
fact
persuasive advert: key term
imperative
verb
Definition
A part of a piece of
writing that usually
deals with one subject,
that begins on a new
line, and that is made
up of one or more
sentences
Definition
A type of verb that is
mainly used to show
how sure we are that
something has
happened, is
happening or will
happen
Definition
Phrases used to show
what will happen if
you take the action
or buy the item that
is being promoted or
advertised
Definition
The final part of the
advert or leaflet which
sums up the reason to
do or buy what is
being promoted or
advertised
Definition
A verb tense used to
show an action that
is happening now
Definition
A judgement or
viewpoint on a
particular matter
Definition
A phrase used that is
associated with a
particular product,
often repeated and
used at the end of
an advert
Definition
Using and swapping
words that have similar
meanings in a clever
and fun way
Definition
Something known to
be true, that can be
proved
Definition
A fact or piece of
data obtained from
a large study
Definition
To urge someone
to do something
by giving them a
good reason to do
so
Definition
Language used to
cause a particular
emotion in the
reader
Definition
To make something
sound ‘more’ than it
is, e.g. bigger,
better, quicker …
Definition
A question which
doesn’t require an
answer, used to
hook the reader
Definition
The repetition of an
initial sound in a
phrase or sentence,
used for effect
Definition
Words which have
the same sounds at
the end used
together for effect
Definition
To exaggerate the
benefits of the item
being advertised
Definition
A word which
modifies and gives
more information
about a noun
Definition
Style of lettering
used in print
Definition
When the advertiser
presents a viewpoint
as if it is fact
Definition
A verb that gives a
command or
instruction
Examples
Ever bored in the holidays? Then come to … ________
___________________________________________________
___________________________________________________
___________________________________________________
Feed the penguins …______________________________
___________________________________________________
___________________________________________________
___________________________________________________
Visit the reptile house …____________________________
___________________________________________________
___________________________________________________
___________________________________________________
Eat lunch in ‘Explorer Café’…_______________________
___________________________________________________
___________________________________________________
Examples
can, could, may, might,
must, ought, shall, should,
will, would
You should visit soon …
This might be the best
holiday ever …
Would you want to miss
out?
Examples
If you buy this watch,
then you will never
be late again …
Examples
They’re light, they’re
comfortable and
they look great. These
are the best trainers
you could buy!
Examples
This is the chance of
a lifetime …
Chokko is a creamy
chocolate treat.
Examples
There are
spectacular views …
The food is the
tastiest there is …
Example
‘I’m lovin’ it’
‘Like brands only
cheaper’
‘Should’ve gone to
Specsavers’
‘Simples’
Examples
Laptops for top laps
The Worcester
saucerer (Lea and
Perrin’s Worcester
sauce)
It ’asda be Asda
Examples
It has 20 different
speed settings
It is made using the
latest technology
It contains Vitamin C
Example
70% of people said
that they noticed a
difference
Just under 400
people visit each day
Example
Use this to make you
look younger
Visit us and have the
time of your life
Buy it and you’ll never
waste time again
Example
The breathtaking
scenery
These lonely,
abandoned animals
Have you suffered
from a terrible
accident?
Example
This is the quickest
bike of its kind
It’s the tastiest cake
you can buy
It works faster on stains
than any other
Example
Do you need to lose
weight?
Have you suffered an
injury at work?
Could you do with a
holiday?
Example
Britain’s Best Bank
Don’t dream it. Drive it
Example
Once you pop, you
can’t stop
Don’t just book it,
Thomas Cook it
Example
We think that it’s the
best of its kind
This is going to get
that kitchen clean in
seconds
Example
amazing views
mouth-watering dishes
comfortable beds
Example
Font
font
font
font
Example
Many experts agree
that this could change
your life
We feel that it might
be the only drink that
can quench thirst fast
Example
Buy this product
Act now