Transcript Persuasive Media Advertising Project!

Persuasive Media Advertising
Project!
1. Common Persuasive Media Techniques
PPT and Foldable C:\Documents and
Settings\tracybruce\My
Documents\CommonPersuasiveTechniqu
es.ppt
2. Media Advertising: Identify persuasive
techniques and critique C:\Documents
and Settings\tracybruce\My
Documents\persuasive media project
unit.pdf
3. Evaluate Coca-Cola ads and
relate advertising techniques
to historical events and
trends C:\Documents and
Settings\tracybruce\My
Documents\persuasive media.ppt
Worksheet:C:\Documents and
Settings\tracybruce\My
Documents\Advertising PowerPoint
Assessment.doc
You have been hired by an
advertising firm to create an ad
campaign for your new product.
You will work in groups of three to create the
following :
•A product you want to sell and market
•A print advertisement or pop up ad for your
product
•A webpage design for your product
•A slogan for your product
•A ringtone for your product
•A trademark for your product
•A commercial for your product
•A drawing, graphic or replica of your product
Requirements
• This will all be displayed on a product board and the
commercial will be presented.
• Include persuasive media techniques we have been
learning in class- use your foldable!
• Attached here are the requirements for your board
C:\Documents and Settings\tracybruce\My
Documents\advertising worksheet.doc
• Grades will be based on a presentation rubric for the
commercial and a project rubric for your product board.
C:\Documents and Settings\tracybruce\My
Documents\persuasive media project unit.pdf A test on
persuasive media techniques will be part of the grade as
well as the foldable created on day one.