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Pinkg
Joy of Odds and Ends
Web Media Tender
Pinkg. New medium. Free chewing gum disposal paper.
Ping. Specialties.
Free, interactive, environmental-friendly, multifunctional, coolture product.
The Pinkg is a unique product due to its fantastic design, trendy, provocative
or even lyric appearance. It is a multifunctional, environmental-friendly and
interactive cooltural media product. It already has a wide circulation; printed in
50.000 copies a week!!!
Our acceptance, the satisfaction index surpasses the data of every market
research. Pinkg is already a cult object, an aesthetic, multifunctional product
collected and exchanged by youngsters. A pure idea thus has become a postpostmodern icon, consumer goods and excellent advertising media.
Thematic advertising surface:
Pinkg. Small. Smart. Steadfast. - It does not leave anything to chance.
It radiates the joy of odds and ends which always comes from a great idea. Pinkg is a
folding designated cardboard consisting of three parts. Inside it is made up of ten
small pages in which you can wrap your useless and needless chewing gum in a
discreet, cultural way plus you can do it stick free. The pages inside are made from
recyclable paper and can be torn out.
Pinkg is the first and the only European advertising media to protect nature and
create a positive demand with its high quality. Pinkg is original and unique due to its
constantly expanding service network, its special design, and its trendy provocative
or lyric look. Pinkg is multifunctional, interactive, cooltural, environmental friendly
and entertaining and what is more; it is free for the consumers.
The surface, the cover of Pinkg has a
unique design, and its special bearer
wall bars provide excellent opportunities
for the advertiser who wishes to call the
attention of a target group between 5-50
years old belonging to the AB groups of
society.
Pinkg has invented itself; it meets an old
requirement to give a chance for
intelligently placing the used chewing
gum. And it does it by being interactive,
cooltural, environmental friendly and
entertaining.
New medium: Recycled pleasure
Most significant features: It is primarily a visual draw; any kind of advertisement can
be put on its surface. It takes very little time for the message to achieve its target. You
can easily check the message, while the consumer cannot rewind the TV advert for
specifying the information they can take out Pinkg any time. Besides providing
aesthetic experience Pinkg has an environment protection function as well. Thus who
choose us are given the opportunity of sponsorship to support culture and protect
environment. Every giant step starts with a small step: if the spit chewing gum is put
in a good place after a while litter will not be scattered around us either. Pinkg will
not redeem the world but can create high standards and reflects positive qualities of
life.
By using Pinkg information sharing is possible anywhere, be at home, in shops, at
work, at schoolor in the street; EVERYWHERE. It does not require activity from the
recipient of the message Pinkg can any time raise attention of people.
Secondary effect:
Pinkg influences consumers with its passive visualization and not with the annoying
effect of the over-repeated TV adverts which are more frightening than convincing.
Pinkg transmits information in the subconscious hiding in the periphery of the field
of vision which in the decision making process bursts into as a DÉJA~VU experience.
‘Gee, I have already seen it somewhere’.
As Pinkg is useful, popular and environmental friendly the positive feelings
associated with it motivates people to do shopping. Pinkg is always at hand, it is
personalized advertising medium.
Price:
It attracts crowds of people owing to its low cost, and being
an individual it is able to captivate any kind of target group.
There is no risk, no loss. You do not need to shoot an
advertising film, just bring your logo on a CD and that is it.
Our visual art and design staff can also give you a hand and
can offer new experience with their creativity. There is no
running time, no transmitter failure, no misunderstanding.
Everything is clear, clean and evident.
Structuralism:
It is up to you what is put on Pinkg. No matter whether it is discreet, provocative,
classic, blue, red, grey or pink, you can easily raise attention.
Target group:
Pinkg is not choosy, it catches your eyes. The consumer is helpless; he has already
been captured by the brand-new style of the Pinkg. I want Pinkg!!!
Besides the design Pinkg has another advantage. It aims to share the information
placed on its surface by creating a more positive recipient situation. Pinkg does not
require neon signs, the target group takes this lovely product voluntarily and freely
so the group accepts the advert more favorably. If you still choose to use traditional
marketing means, you will surely find your target group among the Pinkg’s
adventure hunters.
Multifunctional: Pinkg – after the taste of the chewing gum boorishness can be
pocketed.
Pinkg can represent a unique, effective advertising idea in case of different brands.
Pinkg tries to transmit not only the products of multinational companies but also
information, life feelings connecting to retailers and private persons.
Parameters: It is up to YOU!
Size: 5.2cm X 16.2 cm
Number of copies: it depends on the individual, but the weekly 120.000 copies of the
own Pinkg is given which does not contain advertisements.
Printing: 4+1 color offset printing on 250g recyclable paper, inner pages are 28 g and
recyclable as well.
Distribution: Pinkg is distributed in prominent places of restaurants, institutions,
universities, colleges, movies, foundations, etc. freely joined to Pinkg Service Points.
Size:
The basic tool of fan advertising campaign:
1. recipe: take 100.000 pieces Pinkg multiply it ten times as its owner will take it tat
least that many times (there are 10 pages inside) and multiply it five times since not
only the owner has eyes.
Has everyone seen that something strange in the guy’s hand? What can it be? I also
want one.
Do you like counting?
2. recipe: take 100.000 pieces Pinkg, well, how many m²is it?
0,09 x 100.000 = 9000 m²!!
You would not be able to surpass this advertising surface even if you cover all the
giant posters of the city.
The following table presents a comparison to ease the strategy of decision makers.
Pinkg has achieved really good results.
Efficacy
Controllability
Price
Selection
Applicability
Was it measured? Of course.
So were the elections.
Big waste
I have never seen so much
money together!
Who on earth is watching
these boring TV adverts?
Switch it over.
Quickly applicable
Big waste
The price too much depends
on the success. Shock!
Have you heard anything? I
could only understand that
…
Quickly applicable
Media
diagnosis
TV advert
Radio advert
„
Verba volant scripta
manent”
Press
Is it absolutely sure that
everyone has seen B/2?
Medium waste
Medium. Are you satisfied
with it?
The reader is hesitating
whether to skim read or
neglect the page. Medium
Quickly applicable
Giant poster
Is the guy over there just
counting how many people
have looked at the poster?
Huge waste
Yes, we know design, paint
and paper, but it is also the
cost of printing and what
about the cost of renting?
Hey dad, calm down I
haven’t seen what was on
sale at T*SC*! Or was
it*CH*N?
Very slowly
applicable
Pinkg
It is no prediction, failure
is impossible
Waste?
What does it mean?
The best of.
10-29 HUF, /0.120.18Euro/ if nothing else
is needed
It does not pick and
choose but plays a sure
game
Quickly applicable
Leaflets
Did the guys really throw
everything in the dustbin?
Big waste
Well, if the paper is even
colorful and shiny...
Why is it creased at once?
Sorry, printing is
ready
Prices:
The prices are contains the printing / graphical
charges. More then 100˙000 pieces we could
get you individuel / discount price.
items
Euro/pieces
10˙000
20˙000
30˙000
50˙000
100˙000
0,16
0,14
0,12
0,09
0,07
CONTACTS:
Pinkg Hungary Ltd.
www.pinkg.hu
[email protected]
+36 70 310 86 38
+36 70 334 14 45
tel/fax: +36 1 788 4283