Transcript Team5
By: Lauren House, Edward Simpson, Rogers Jaffarian, Kelly Judd, Cory Phillips • Social Networking • Prospective Employees • Managers Seeking Employees • Paid vs. Unpaid LinkedIn • Privacy and Security • Websites ◦ Allow individuals to create profiles ◦ Generate user connection lists • • • Preserve existing social links Maintain contact between current groups of acquaintances Not always about creating new groups of friends • • Intentional social action model - users view themselves as a member of the social fabrics of online social networks We-Intention: “We intend to play an online game together” ◦ If teammates are all members and frequent users of LinkedIn, then a student is likely to join and become a member of LinkedIn, in order to join and belong with this desired social group. • • LinkedIn’s atmosphere promotes Business Social Networking Emulates the business environment by: ◦ Required introductions and referrals ◦ Mimicking a résumé format ◦ Detailed lists of experience a symbol of authority ◦ Profile images generally professionally oriented: ID badge ● Unemployment rate 9% ● 80,000 jobs added to payrolls ● ● Half of unemployed Americans have been looking 6 months or longer for job opportunities Every job opening has at least four people fighting for the same job ● Newspaper ads ● Job fairs ● Employment agencies ● Temp agencies ● Headhunters ● Internet searches Profile/Résumé ● ● Market Valuation over 8.5 billion Qualifications ● Experience ● Skills ● ● Credentials for employment Current and past employment ● Profile picture ● References Management Perspective – Look for Résumés • Look at prestigious résumés • Preview their skills • Match up, then contact Management Perspective – Search Contacts • See where interests lie • Employees unhappy with current job • Who surrounds their digital self's Management Perspective – Change Status to ‘Hiring’ • LinkedIn company or personal file • Currently hiring • Saves time finding employees FREE MEMBERSHIP Basic Consumer Interests • Allow contact with people in Extended Network • Free search returning 100 profiles • Ability to Send InMails, message charge of $10 • Create a free business profile that can be searched by professionals. BUSINESS MEMBERSHIP Small Business/Employer Interests • All of the features of free version PLUS: • Expanded Search Abilities (300) • Three InMails Per Month • Low Membership fee (24.99/Month) BUSINESS PLUS MEMBERSHIP Growing Business Interests • All of the features of free version PLUS • Expanded Search Abilities (500) • Ten InMails Per Month • Membership fee (49.99/Month) BUSINESS PRO MEMBERSHIP Large Business/Advertising/Employer • All of the features of free version PLUS: • Expanded Search Abilities (700) • Fifty InMails Per Month • High Cost (499.99 Per Month) • Folders to organize and save researched Profiles • The Good • Helps connect you to people for job opportunities • Customizes your news articles and advertisements • LinkedIn keeps your information anonymous • The Bad • • • • Companies gather information about you Sell to credit card and other companies Use for market research Privacy issues • Where is our information going • Senator John Kerry’s approach ◦ Regulate, correct or opt out • Wrong information is bad information • Safeguarding data • Open to public as much as possible • Adjust profile, groups, companies and application settings • Be Comfortable with all your information on profile • Employee at HP accidently leaked company information • Data mining companies gather data on other companies • LinkedIn hacks with Boolean operators within queries • Connections can steal your contacts • Connection browse settings