Transcript Marketing with LinkedIn

Marketing with

David Scott, Vice President

LI Profile: www.PureDriven.com/davidscott

Email for LI Connection:
[email protected]

Twitter handle: puredrivenvp

Facebook: www.facebook.com/dave.c.scott
Marketing with

Why LinkedIn is important to HR

Who does what

Can this really help make my life easier

How it works

Q & A and Wrap Up
Marketing with
Marketing with
Marketing with
Marketing with
Marketing with
Marketing with
Marketing with
Marketing with

HR professionals are people-people

HR’s primary role should always be staffing
Who manages LI & Social Media? Sales? HR?
Marketing? IT?
 Oversight: how to use? Monitoring? Top down
with LI? Time?

Marketing with
How?
Marketing with

C-level exec team must have buy-in

Must have strategy

HR team on LinkedIn & profiles uniform

Multiple account types, which most relevant?

LinkedIn advertising with Pay-Per-Click

InMail excellent message tool to communicate
Marketing with
Marketing with

Stats for C-level exec team
 175
million users in 200 different nations
 63% annual user growth
 58% are male ages 25-54
 42% are female ages 25-44
 Industries of concentration are Technology, Finance,
Manufacturing, Prof. Services
 69% make income avg of $60k annually
 39% make income avg of $100k annually
 35 years of age is average
Marketing with
Don’t Sacrifice Strategery!
Don’t know how to strategize?
Have someone to help your organization/business
Tip: Good ones will be hourly
Marketing with
Marketing with

Business - general business users

Job Seeker - job seekers

Sales Navigator - sales professionals

Talent Finder - individual recruiters and employers

Recruiter - enterprise HR professionals
Marketing with
PPC what?
Marketing with
InMail huh?
Marketing with


Mobile: IPhone, Droid & Blackberry
Analytics: Internal analytics; see who’s seeing you
and your company

Groups: Great way to engage

Business pages are a must
Marketing with
Mobile: IPhone, Droid & Blackberry
86% Job Seekers use mobile for job search
Marketing with
Analytics: LI analytics, see who’s seeing you and your
company
Marketing with
Groups: Great way to engage





Linked HR
HR & Talent Management Executive
Minnesota Recruiters
Human Resource Professionals of Minnesota
Minnesota Job & Career Network
Marketing with
Business pages are a must!
Summary

Top Down: LinkedIn & Social Media message

Strategy

Differentiation

Measurement

Wild Wild West

Celebrate success’s
Q and A