Transcript poster submission 99 – linkedin READY Final

Using LinkedIn to Brand Yourself!
Desiree Fraser, Allison Loehr, Ebe Randeree
[email protected]
INTRODUCTION
RESULTS
• Whether you are a current student, recent grad, or
employed – using LinkedIn effectively will improve your
job prospects and help BRAND yourself!
• Beyond a resume system, the power emerges from data
mining your info and building connections
• LinkedIn allows you to connect to IT professionals, build
networks, follow brands, companies and groups, and
display references
• We have helped to grow the School group by 200 students
and the College group by 400+ students
• We have shown students how to job hunt using LinkedIn
and how to brand themselves as leaders
• We have created and we maintain the STARS LinkedIn
group (now at 96 members)
NEXT STEPS
INITIATIVE
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Continue to promote LinkedIn as an SLC activity
Grow STARS LinkedIn group
Promote at Annual Celebration
Sign up STARS alumni so we can do long term tracking
Create YouTube videos that show STARS SLC students
how to use LinkedIn and how to brand themselves
• Showcase 1 STAR per week – rotating between different
schools
• STARS has been training IT students to brand
themselves, build networks, use groups effectively, and
use insider connections to advance
• We hosted 2 training sessions each semester for the last
year
• We also presented LinkedIn training sessions to
students in other programs as well as presenting in
career prep classes
CREATE YOUR PROFILE
DEVELOP YOUR NETWORK
GET INDUSTRY NEWS
• Your profile dictates what data mining
occurs and what suggestions LinkedIn
algorithms provide to you
• Using a branded profile makes it easier for
people to find you
• Your profile can include recommendations
• Business cards are “old school” –
information changes and people move on
• Use LinkedIn to connect to people you meet
and STAY CONNECTED!
• You must manage your network, don’t just
collect connections
CONNECT THROUGH GROUPS
• Follow companies or brands
• Follow categories like “Leadership” or
“Careers” to get industry specific news
• You can get updates of changes at potential
employers or track news that employers
push out
• There are thousands of groups especially
alumni groups for your school/university
• Use groups to establish yourself as an expert
in a field or to ask questions
• Groups can help with job search by focusing
on your location or industry choices
How can STARS students use LINKEDIN to market themselves effectively?