Transcript NEDA-Technology - Nebraska Department of Economic

eTools for Economic
Development
Tim O’Brien, Technology Consultant
Caleb Pollard, Workforce Development Consultant
Nebraska Department of Economic Development
PSA
www.facebook.com/group.php?gid=19961976440
Agenda
• Who we are
• Why use eTools for economic
development?
• What eTools enhance
economic development
opportunities?
• Culture change
• Wrap-up
Who we are
• Tim O’Brien, Technology Consultant
• The Brains
• LinkedIn Profile:
http://www.linkedin.com/in/timothyrobrien
• Caleb Pollard, Workforce Development
Consultant
• The Mouth
• LinkedIn Profile:
http://www.linkedin.com/in/calebpollard
Your Open Mind
• Reconsider how you approach technology
& economic development
• Challenge your receptiveness to new
processes & applications
• We can guide you!
What is your model?
• Who is your audience?
•Business
•Government
•People
• How do you connect with your audience?
• How do you prioritize online activity among
daily responsibilities?
Why use eTools for ED?
• Your audience is integrated and active
ONLINE
• Your audience is aggressively global; their
needs are immediate
• Technology CAN make your life easier
Why Connect Online?
• A broad array of online players, from major
media companies like Viacom (VIA) to ecommerce providers such as eBay (EBAY),
are adding networking features to their
online destinations^
•Connect with people over common
interests
•Share content
•Socialize
Trends
Trends
• Business Week’s Best of the Web http://images.businessweek.com/ss/07/09/0
924_bestofweb/index_01.htm
Web 2.0
Web 2.0 Directory http://www.go2web20.net/
Examples
•Digg.com
•Skype.com
•Blogger.com
•LinkedIn.com
•Chacha.com
•Flickr.com
•Facebook.com
•Twitter.com
•Revision3.com
•37signals.com
Web 2.0 Explained on YouTube - http://youtube.com/watch?v=nsa5ZTRJQ5w
Web 2.0
• Website Traffic
• Top 500 Sites from Alexa.com
• http://www.alexa.com/site/ds/top_sites?c
c=US&ts_mode=country&lang=none
• BEST ECONOMIC DEVELOPMENT
MARKETING STRATEGIES OF 2006
Source: Economic Development Online
Track users Mouse Movements and Clicks
Click Density - http://www.clickdensity.com
Google Analytics - http://www.google.com/analytics/
F-Shaped Pattern For Reading Web Content
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Eyetracking visualizations show that users often read Web pages in an Fshaped pattern: two horizontal stripes followed by a vertical stripe
More info at http://www.useit.com/alertbox/reading_pattern.html
Web Management – Content Management Systems
• I highly recommend the use of a Content Management
System (CMS) for your website
• What is a CMS?
– a web application used for creating and managing websites and
web content
– it is simple for even non-technical users to add or edit content,
update images, and to manage the critical data that makes your
company or organization go
– Anybody with basic word processing skills can easily learn to
manage a CMS site
– Very flexible and expandable
– Keeps things consistent and easily managed/changed
• Therefore, Focus on Content…This is the MOST IMPORTANT!
• Many CMS are pre-installed by website hosts
Web Management – Content Management Systems
• Who uses content management systems?
– Nearly all large websites (www.nytimes.com,
www.vw.com, www.theonion.com,)
• How much do content management systems
cost?
– Most are open source (free) to millions of dollars
– The examples I included above all run on open source
CMS systems!
Web Management – Content Management Systems
• Content Management Systems I recommend
– Joomla – www.joomla.org
– Drupal – www.drupal.org
• Reviews and demos of nearly all CMS can be
found at - http://www.opensourcecms.com
• Joomla Demo
Market Research
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pewinternet.org
nielsen-netratings.com
neded.org
2020research.com
Infosurv.com
DNB.com
Marketingsherpa.com
Nielsenmedia.com
Clickz.com
Doubleclick.com
Selfpromotion.com
Admedia.org
Targetonline.com
Wdfm.com
More at www.neded.org/neda2007.html
Equipment
• What’s in your bag?
Wireless Device
• Smart Phone
• Most Popular
– Treo
– Blackberry
• With Dial-up Networking (DUN) Ability
• Salling Clicker -www.salling.com
• Why?
Software – Office Software
• Microsoft Office (Word, Excel, PowerPoint,
Outlook, Access, Publisher) ~ $400
• Alternatives to MS Office
– OpenOffice.org ~ Free
• Includes Alternatives to Word, Excel, PowerPoint,
Access
• Opens and Saves into MS Office Formats (.doc,
.xls, ect.)
• One Click PDF Creation
• Other Programs included Math & Draw
Software – Office Software
• Lotus Symphony ~ Free
– http://symphony.lotus.com/software/lotus/symp
hony/
• Google Docs & Spreadsheets ~ Free
– docs.google.com/
– Share & Collaborate
– Web Based
• StarOffice ~ $70
– http://www.sun.com/software/star/staroffice/
Software – Desktop Publishing
• Layout Programs
– Microsoft Publisher ~ $150
– QuarkXPress ~ $800
– Adobe’s InDesign ~ $700
– Scribus – Free - http://www.scribus.net
• Photo Editing & Organization
– Adobe’s Photoshop ~ $650
– Adobe’s Photoshop Elements ~ $100
– Gimp – Free - http://www.gimp.org
Software – Desktop Publishing
– Microsoft Photo Gallery – Free with Windows
Vista
• Organizes & Edit Photos
– Google’s Picasa – Free http://picasa.google.com/
• Organizes & Edit Photos
Software – PDF Creation
• Adobe Acrobat Professional ~ $450
– Create & Edit PDFs
• Nuance PDF Convertor Professional ~ $100
– Create & Edit PDFs
• CutePDF Professional ~ $50
– Simple Edit Tools & Creation tools for PDF
• CutePDF Writer ~ Free
– http://www.cutepdf.com/products/CutePDF/writer.a
sp
– Create PDFs
Online Communication & Collaboration
• Skype
– http://www.skype.com
• GizmoCall
– https://www.gizmocall.com/
• Google Talk
– http://www.google.com/talk/
• Live Messenger
• AIM
• WebEx
Online Communication & Collaboration
• Microsoft Groove
• Microsoft Live Meeting
• 37signals.com
– Basecamp - Collaborate with your team and
clients. Schedules, tasks, files, messages, and
more.
– Highrise - Keep track of who your business talks
to, what was said, and what to do next.
– Backpack - Gather your ideas, to-dos, notes,
photos & files online. Set email and mobile
reminders.
– Campfire - It's like instant messaging, but
optimized for groups. Especially great for remote
teams.
RSS
What is RSS?
– Really Simple Syndication
– Rich Site Summary
– RSS is a simple XML-based system that allows users
to subscribe to their favorite websites. Using RSS,
webmasters can put their content into a standardized
format, which can be viewed and organized through
RSS-aware software or automatically conveyed as
new content on another website.
– A program known as a feed reader or aggregator can
check a list of feeds on behalf of a user and display
any updated articles that it finds. It is common to find
web feeds on major websites and many smaller ones
• Demo - http://www.google.com/reader
Google Earth
QuickTime™ and a
TIFF (LZW) decompressor
are needed to see this picture.
Other Tools
• Distribution Lists
– http://www.verticalresponse.com/
– Many others
• AVG
– http://free.grisoft.com/
• Firefox
– http://www.mozilla.com
• Del.icio.us
– Share your bookmarks between computers
and people
Data Backup
• Back up your data frequently!
– Use CDs, DVDs, or an external Hard Drive
Digg.com
YouTube
YouTube
• User/viewer created video
• How to use YouTube
• Creating a profile
• Upload videos
• Connecting
• How to embed to your website
h t t p ://www.y o ut ube.co m /
Flickr.com
• What is Flickr?
• How to use Flickr
• Upload photos
• Utilize tags
• Joining groups
• How to embed photography into websites
• Washington Tourism
• http://flickr.com/groups/saywa_group
http://www.flickr.com/gp/57497235@N00/ktS920
careerlink.com
• What is Career Link?
• How to use it
•Posting a resume
•Finding a job
•Employer Resources
• Statewide partnership
•Community model
Facebook
• What is Facebook?
• How can you connect with your
peeps?
• How do you join & create groups?
• How to utilize marketplace for job
postings & professional needs?
Facebook
• Facebook applications
LinkedIn.com
• Connect to
more than 15
million
professionals!
LinkedIn
• What is LinkedIn?
• How to network
• Answers – using global expertise for best
practices and technical assistance
• Professional opportunity
• Finding a job
• Finding a specialist
• Simply Hired
Join the NEDA Group!
• Create personal account on LinkedIn
• Follow this URL:
• www.linkedin.com/e/gis/23822/024C1162
8AB9
• Join and share!
What does this all mean?
• How can the use of technology affect
economic development?
• How does this change business as usual?
• How can you connect with the new wave of
Economic Development?
Contact Information
Tim O’Brien, Technology Consultant
402.326.3104 (cell)
[email protected] (email)
Caleb Pollard, Workforce Development Consultant
402.471.3441 (office) / 402.560.4510 (cell)
[email protected] (email)
Presentation online at http://www.neded.org/neda2007.html