Transcript Interim VP of Marketing

INTERIM CMO
(VP OF MARKETING)
Britain Street Consulting, Inc.
[email protected]
(513) 827-0945
http://bobsmithwriter.com
OUR MISSION: CATAPULT YOUR
SALES
WHAT IS BRITAIN STREET?
WHO IS BOB SMITH, FOUNDER AND PRINCIPAL OF BRITAIN
STREET CONSULTING?
• I was born at home, 1503 Britain Street, Wichita
Falls, Texas
• During World War II, on my paper route, I
developed a strong work ethic and belief in the
importance of customer service
• Even in 1943, I loved that uniform and wanted to
go fight the Nazis
• Britain Street was a great, all-American place to
grow up; I am proud of my roots
• I am still proud of my Navy service
CMO RESPONSIBILITIES
INTERIM CMO:
WHO IS THIS PROGRAM DESIGNED FOR?
Start ups
New
product
launch
Low sales
projections
Executive
turnover
No
marketing
leader yet
INTERIM CMO
OBJECTIVE--10-25% SALES INCREASE IN 1 YEAR
OBJECTIVE
BENEFIT
More Closed Sales
Increased Revenue and Earnings
Start getting sales sooner
Maximize cash flow
Improve CEO and CMO’s Image
Impress Board and Shareholders
Blend Traditional and Social Media Marketing
Broaden Customer Base
Build a Funnel of Prospects
Ensure Earnings and Revenue Growth
RESOURCES FOR INTERIM CMO PROGRAM
Britain Street Consulting Prime Contractor
Principal Consultant Leads Interim CMO Program
SME’s provide specialized help
MARKETING PLAN
2015
Three pronged attack
LinkedIn Sales
Sales
LinkedIn
PR Campaign
EmailMarketing
Marketing
Email
WHAT’S SO VALUABLE ABOUT PLANNING?
YOU WOULDN’T BUILD AN F-35 WITHOUT A PLAN
Roadmap of Future
Schedule
Defines Targets
Budget
Defines Marketing
Strategy
Risks
Lays out Resources
Vendors
THREE KEY MARKETING CAMPAIGNS
Month 1 Develop one year marketing plan
Month 3
Month 2
Month 3
Email
Email
LinkedIn Sales
PR Campaign
Add email subscription list to
website
Begin building Email subscription
list
Write Sample email marketing
letters
•
•
Setup Auto Responder
Deliver first email sales letters
•
•
Develop email monitoring
process
•
•
Create LinkedIn Company Page
•
Initiate LinkedIn Sales Navigator
•
•
Setup LinkedIn Connections
Sales Training for LinkedIn
•
Start LinkedIn Ads
•
Develop Year 1 PR Process
•
•
Recruit PR firm
First press release
Write CEO speech script (15
minute speech)
GUARANTEED RESULTS
100% Satisfaction
Share the RISK
Monthly Gateway
Monthly Milestones
Bottom line:
If you are not satisfied for any reason, we will fix the problem
OR reduce the price to a minimum of 25% of total.
PRICE AND TERMS
• Satisfaction GUARANTEED or compensation reduced.
• Monthly review of your satisfaction.
Fixed Price based on 3 month SOW
• Change Order (on Time and Materials) calculated at:
• or as negotiated for specific change
$16,000
$195/hour
ORDER PROCESS
Review and Approve SOW
Provide Purchase Order and 50%
of Net Price at Time of PO.
Balance Payable at End of Project when
Approved by Customer
Britain Street Consulting Partner will Approve
the PO and any Revisions to SOW and Schedule
Kickoff Meeting.
WHY DO THIS?
• 1 year market plan
• LinkedIn sales campaign
• PR campaign
• Email sales campaign
• Low risk
• Precision execution
WHY PICK BRITAIN STREET CONSULTING?
Britain Street Consulting
Share the Risk with Britain Street’s Guarantee
Bob Smith (40 + years sales and marketing experience)
Up-to-date on current technology
The Britain Street SME Team
High priced consulting with low price charges
2015 Marketing Planning expertise
CALL NOW TO START THE INTERIM CMO
PROGRAM
Bob Smith, PMP
Britain Street Consulting, Inc.
Cincinnati/Dayton, OH 45152
Phone: (513) 827-0945
[email protected]