Transcript Ready, Set, Sell - ShoeFitts Marketing

Ready, Set, Sell
Simplified Marketing
Sheri Fitts
ShoeFitts Marketing, Inc.
The Six Principles Of Persuasion
Source: http://dubioblog.com/2012/01/28/six-universal-principles-of-influencing/
Marketing Versus Sales
Don’t Bother Me!
84%
of 25 to 35-year
olds have left a
favorite website
because of
intrusive or
irrelevant
advertising.
91%
86%
of email
of people skip
users have
television
unsubscribed
advertisements.
from a company
email that they
previously
opted into.
44%
200M
of direct mail is
never opened.
of Americans
have registered
with the FTC’s
“Do Not Call”
List.
What Is Marketing?
Source: Get Found Online, Hubspot.com
Lead Nurturing
Communication Has Never Evolved So Fast
2,161,530,000,000
you are who
says you are
Put a Bird On It*
* For more information on this cultural reference, please watch Portlandia.
social media
search engine
optimization
yourwebsite.com
The Traditional Sales Funnel
Current Reality
Try a New Approach
The Magic of Marketing:
Content and Contact
The Magic of Marketing: Compounding
Consistency
+
Authority
+
Success
Reciprocity
=
ShoeFitts: The Big Idea
Ready-made
Retirement Plan
Marketing
ShoeFitts: The Big Idea
Ready-made
Retirement Plan
Marketing
• Relevant, timely content
• Ready-made social
updates
• Prescriptive marketing
plan
• Clearly outlined
technology instructions
• Expert help for set-up
and training
• Monthly coaching call
The Big Idea: Specifics
Three, plan-sponsor
focused articles
Relevant social
posts for LinkedIn
and Twitter
To be posted to
advisor website
Technical instructions
and details to ensure
success
Content for monthly
e-newsletter (intro
and article teasers)
Monthly marketing
web casts for Q&A,
social training,
updates and more
Get a Kick-Start!
• Ready, Set, Social: Social media profile design,
listening channel setup, hour-long training
• Constant Contact or Mail Chimp set up
• Includes newsletter subscription call to action
for website
Our Beta Approach
• Start with small group of dedicated adviso4s (no more
than 20 advisors)
• Non-exclusive offering
• Build out automated delivery via Infusionsoft
Customer Hub
• Add in FINRA review (June/July) – Need advisor
sponsor!
• Possibly add in quarterly web cast content
and supporting marketing materials
• Consider monthly customizable,
white-board video
• Full launch, Sept 2014!
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The Magic of Marketing
Consistency
Authority
Reciprocity
Quarterly,
monthly, weekly
content
Helpful, valuable,
relevant content
Social sharing that
provides insight
and awareness
Sheri Fitts
[email protected]
www.shoefitts.com
www.linkedin.com/in/sherifitts
@missfitts
503.319.0543