Transcript The Art of Raising Venture Capital - alt

This brought to you by
ALT-F1 SPRL
We believe in the projects we work ontm
www.alt-f1.be
[Name of the product]
[Title]
[Contacts]
[Email address]
[telephone]
Problem
1. [What pain are you solving?]
Solution
1. [How are you solving that pain?]
1. [Get clear about what you want the
solution to be, this is the offering you are
making.]
2. [Think in terms of benefits to the end user,
not just the features]
Business model
1. [How do you make money solving that pain?]
2. [Are you aiming to create something complex
or simple? State it here or put an image of it.]
Underline magic
• [Yes, magic. What really sets what you have
apart from the competition?]
• [Or it might be a unique or innovative
approach in utilising existing technology.]
• [Keep the information simple, if you present it
to others you can talk more on each point to
“flesh it out”.]
Marketing and sales
1. [How are you going to go to market?]
2. [What media/s will you use?]
3. [What time frames will you need for the
initial marketing?]
4. [How much money and time have you
allocated for the marketing?]
5. [What will the sales strategy be?]
6. [Will special training be required to get a
team up to speed?]
Competition slide
What we can do they
can’t
• [State how you will
beat them with your
offering, e.g. a
unique selling point
or three]
• [You could state
what the leaders do
that you will beat
with your USP.]
What they can do we
can’t
• [Spill the beans and
list the top five, start
with the big players
and work your way
down]
The Team
• [unproven teams succeed not the proven]
• [Other players? Partners? Associates?]
• [Be clear about who you have and who you
want to have…]
Projections
– [Numbers are not important but the matrix
showing how did you get to that number]
– [Set some goals.]
– [Note the milestones.]
– [Be realistic!: computation of the reality:
add a year to the shipping date and divide
by 100]
Status & Timeline
1.
2.
3.
4.
[Where are you?]
[Where do you want to be?]
[Make the milestone dates clear…]
[Consider a graphic representation to make it
easy to understand…]