Transcript Casual and Social Games

Web 2.0 and Games
www.eirplaymedia.com
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Web 2.0
Web 2.0 refers to a perceived second generation of web-based
communities and hosted services — such as social-networking sites
(MySpace, Facebook) — which facilitate collaboration and sharing
between users.
Although the term suggests a new version of the World Wide Web, it does
not refer to an update to Web technical specifications, but to changes in
the ways software developers and end-users use the web as a platform.
Eric Schmidt's (CEO, Google) abridged slogan, don't fight the Internet,
encompasses the essence of Web 2.0 — building applications and services
around the unique features of the Internet, as opposed to building
applications and expecting the Internet to suit as a platform (effectively
"fighting the Internet").
Eirplay (c) 2009
Web 2.0
Eirplay (c) 2009
Web 2.0 Characteristics
• "Network as platform" — delivering (and allowing users to use)
applications entirely through a browser.
• Users owning the data on a site and exercising control over that
data.
• An architecture of participation that encourages users to add value
to the application as they use it.
• A rich, interactive, user-friendly interface based on Ajax or similar
frameworks.
• Some social-networking aspects.
Eirplay (c) 2009
Web 2.0 Innovations
Web-based applications and desktops
Web protocols (XML, SOAP)
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Games Industry
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A ‘hits’ driven $30+bn plus media market
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Key Players
Publishers
Hardware Manufactures
Developers
Retailers
Consumers
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Market segments
Core gaming - PC, console, handheld, online
Casual gaming - Web, mobile, PC
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Casual Games
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Deliberate move by the traditional games industry to
expand the market
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Games for the mass market: older game players, female
game players, non-technical game players
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New technologies allows games to be deployed on
consumer devices such as PDAs, interactive TV and
mobile phones
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Games types for newer devices; Word/puzzles, sports,
licensed games (film/pop), location based
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Eirplay Media Games
Online Marketing
•Target social networkers using
Facebook & Twitter
•Deliver advertising messages
•Increase Web traffic
•Build online brand awareness
Online Sales
•Increased traffic means higher cpm
•Long gameplay time = potential to cross
sell other sites services
•Custom games allow sponsorship
opportunities for advertisers
Eirplay (c) 2009
Eirplay Media Games : Features
•Games for male and female game players
•Players spend on average 3 - 5 minutes per game
•Players often play games multiple times, building impression frequency
•Long life span, typically 6 to 12 months
•Small file size, suitable for broadband and dialup users
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Eirplay Media Games : Viral Widgets
Our games can include your branding and links.
Users can then upload your branded game to their social networking site !
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Push Viral Games : The Push Bit…
To spread the initial word about your game, Eirplay uploads the game to over
150 free gaming sites around the world.
All linked back to your site !
Eirplay (c) 2009
Eirplay: Online Business, Our experience
Ireland – tradition in application and infrastructure
technology
Content – TV, Music, Film, Games. Difficult for Irish
companies
What is a good business person – a good sales person
Build a good passionate team
Eirplay (c) 2009
Eirplay Media
For further information, contact
[email protected]
Eirplay (c) 2009