Transcript Partnering in the VOIP World

Partnering in the VOIP World
Anna Dorcey
Director, Avaya DeveloperConnection Program
August 4, 2004
Copyright© 2002 Avaya Inc. All rights reserved
Agenda
• Developers and Society
• The VoIP Industry
• Avaya & VoIP Development
• Partnering with Avaya
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Developer Impacts: Yesterday
“I never perfected an
invention that I did not
think about in terms of the
service it might give
others... I find out what the
world needs, then I
proceed to invent.…”
Thomas Edison
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Developer Impacts: Today
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Developer Impacts: Tomorrow…
“In 2031, software will touch every
aspect of life and, thusly, developers
will only grow in their importance to
society.”
IBM’s Rational Chief Scientist and IBM
Fellow, Grady Booch
IDC expects the packaged applications market
to grow to $149 billion and they estimate that
there will be over 10,000 companies competing
in the packaged software market by the end of
2005.
Application and development market is
projected to grow at an aggregated rate of
21.3% over the next five years.
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Agenda
• Developers and Society
• The VoIP Industry
• Avaya & VoIP Development
• Partnering with Avaya
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A Global Look Forward
IP Penetration: Regional
IP Penetration: Worldwide
IP Telephony Base / Enterprise Telephony Base
(Lines Installed)
50%
600
44%
500
500M
40%
31%
30%
N orth Ame rica
Assumptions
Total Lines Shipped
IP Lines Shipped
2003
~40M
~22%
2007
~53M
~76%
Total lines Installed
IP lines Installed
~408M
~4%
>440M
~30%
IP Telephony
400M
400
30%
EM EA
20%
20%
10%
Global 300
Enterprise
200
Telephony
Lines
100
Installed
Asia/P acific
C ALA
9%
8%
4%
2% <2%
World T otal
4%
0
0%
2003
Traditional Key/PBX
2003
2003
2007
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2004
2004
2005
2005
2006
2006
2007
2007
The Revenue Opportunity:
Enterprise VoIP Market
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Vendor Share Positions
Worldwide
IP Telephony
Market Share
3Com Avaya Cisco Nortel
(Ports Shipped)
40%
30%
20%
10%
Source: Synergy Research Group
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Agenda
• Developers and Society
• The VoIP Industry
• Avaya & VoIP Development
• Partnering with Avaya
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Avaya’s View of the Evolution
Converged
Communications
Federated
Services
IP
QoS
Traditional
Best
Effort
• Separate voice,
video & data
networks
• VoIP Gateways
Integrated
• Rich multimodal
user experience
• Dynamic
applications
Converged
• Comm-Enabled
Networks
• Business
• Integrated voice,
Processes
video & data
• Built on
applications
Converged
• Distributed apps over
Networks
either traditional or IP
infrastructure
• Deploy and leverage
IP infrastructure
Modular Systems
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Distributed Software
and Systems
Communication Architecture: Supporting
Converged Communications
Telephony
Contact
Center
Messaging
Unified
Communication
Communication Services
Converged Infrastructure
Servers
Gateways
Network
Infrastructure
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System & Network Management
Avaya MultiVantage™
Communications Applications
Application Development
Employee
Relationship
Management
Managed Services
Supply
Chain
Management
Maintenance Services
Partner
Relationship
Management
Implementation & Integration Services
Business Applications
Customer
Relationship
Management
Network & Applications Consulting Services
User Agents
Convergence Services
Smart Devices
Security & Business Continuity Services
Unified Access
Application Enablement Framework
Wireless Access, Speech Access, Visual Access
Apps
Apps
Apps
core services
Business Applications
Avaya MultiVantage™
Connectors
Communications Applications
Telephony
Contact
Center
Unified
Messaging Communication
Communication Services
Avaya
Comm
Mgr
Avaya
SIP Server
Avaya
MsgSvr
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System & Network Management
Avaya
Common
AE
Mgmt
Application Development
Communication Services
Avaya
Media
Gateway
Avaya
Plug-ins
Service
Creation
Env.
ASR/TTS
Agenda
• Developers and Society
• The VoIP Industry
• Avaya & VoIP
• Partnering with Avaya
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Managing a Successful Partnership
Success Factors
Have a clear strategic purpose.
Find a fitting partner.
Specialize.
Create incentives for cooperation
Minimize conflicts between
parties.
Share information.
Exchange personnel.
Operate with long term goals.
Develop multiple joint projects.
Be Flexible!
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The Developer Value Path
Test
Develop
Understanding
Awareness
Developer Life Cycle
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Partnering is a Necessity
Innovation
Ideas
Questions
Function
Quality
Solution
Technologies
Vertical Offers
Services
Value
Added
Solution
Offer
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Infrastructure
APIs & SDKs
Platforms
Research
Core Technology
Enablement
Testing
Customer Base
Marketing
Key Questions
• What are some of the potential challenges of this
relationship? Of the technology?
• Am I comfortable with the time-frame of this
relationship? Development effort?
• Are the mutual responsibilities clearly outlined?
• Will this relationship benefit both parties?
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Avaya Answers…Yes… Join
DevConnect!
The DeveloperConnection Program
brings solution innovators and
industry leaders together to work
toward a common goal – to blend
their complementary products,
services, and technologies and
create a new generation of
innovative communication
solutions.
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DeveloperConnection Program
DEVELOPER DEMANDS
INDUSTRIES
• Government
• Education
• Retail
• Healthcare
• More…..
• Selling & Marketing
• Events and Promotion
• Training and Certification
• Interoperability Testing
• Technical Resources
• Products & Technologies
• Code
• Software/Hardware
• Procurement
• Web Portal
• APIs
• SDKs
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Visit www.devconnectprogram.com Today
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“If we all did the things we are really
capable of doing, we would literally
astound ourselves…” Thomas Edison
GO ASTOUNDYOURSELF!
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