Transcript De-mystifying unified communications

The NEXT Convergence of Enterprise
Communication….
tom comer
Unified Communications Specialist
Objectives & Caveats
 Objectives
 Provide an overview of UC…
 Engage in a Dialogue
 Caveats
 Information is based on Seminars, www.
and Product Documentation, Customers
 Education and Collaboration
• You and Me!
Agenda
 What is this New Convergence – UC
 Overview of Players & Approaches
 Cisco
 Microsoft / IBM
 Avaya
 Test Drive My Desktop
 The Value of UC
 UC…. CEBP
 What Next?
New Technologies…
….New Applications
email
UM / UC
IP Telephony
SOA
J2me
QOS
IP Messaging
Audio / Web Conferencing
CEBP
What is UC ?
“Unified communications” defines the establishment of an integrated set
of user interfaces for all communications services. It further defines
the integration of both real-time and non-real-time communications
services to bring context and presence to the communications
environment
Unifying communications services and applications sets the stage for an
organization to implement communications-enabled business
processes, whereby business events and business process
applications can directly create communications sessions or distribute
information via voice, text and even video services.
What is UC ?
“Unified communications is more than just an emerging IP application it
represents a new generation of sophisticated applications and
services not previously available. Unified communications based on
SIP ties together multimedia and collaboration applications onto a
single platform
UM / UC
Audio / Web Conferencing
IP Messaging
Speech
email
SOA
Video
IP Telephony
CEBP
UC Bringing it all Together
The Right Resource at the Right Time
Mobility
Real Time
Conf &
Collaboration
Personal
Assistant
Rules, Permissions, Presence, Priorities
Messaging
UC Players and Approaches
 Cisco – Applications in the Network
 Microsoft – Applications at the Desktop
 SIP Based
 Avaya – Telephony (Communications based)
 Open standards based
UC Players and Approaches
 Cisco – The Network is the Platform
 Systems Approach that integrates Cisco UC
within a Cisco Intelligent Network
 “Embedded” in the Network
 Single Primary Vendor Approach
Cisco Approach
 Single Vendor Approach
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Cisco Unified Communications Manager
Cisco Unified Personal Communicator
Cisco IP Communicator
Cisco Unified Call Connector for Microsoft
Cisco Unified Video Advantage
Cisco Unified Meeting Place
UC Players - Cisco
Figure 1. The Benefits of Deploying Cisco Unified Communications within a Cisco Intelligent Network
UC Players and Approaches
Microsoft
 Focus on Desktop Applications
 Leveraging IM, Presence, Voice, Web Collaboration
 MsExchange 2007, Ms OCS 2007, Ms Office 2007
• 400 Million Seats of MsOffice
 UC Designed to Require Other Ms Server Apps
 Microsoft OCS 2007
 Embedding Telephony Support in OCS
• SIP / (CSTA)
 Enterprise Presence, IM
 Built on Ms .NET Architecture
 Need Gateway and Telephony Partners
Microsoft UC Product Portfolio
Unified Messaging
Conferencing
Expanding VOIP
IM and Presence
E-mail and
Calendar
Common Directory
Microsoft Office
Communications Server 2007
 OCS 2007 Empowers the Desktop
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Enables Real Time Communication
VOIP Telephony
Provides Speech Server (IVR)
Live Meeting
Presence & IM
Office Communication Server 2007
- Investment Themes
Enhanced
Enterprise IM
Group IM
Enhanced presence
Improved scalability, security, compliance, and
manageability
Multi-Party
On-Premise
Conferencing
Ad-hoc and scheduled online meeting capabilities
1:1 or multiparty IP audio and video
conversations/meetings
RoundTable with panoramic view of room
Enhanced
VoIP
Communicator as the phone
Presence-enabled IP phone experience
Control of the desktop phone
tdm pbx integration through
media gateway
 Client Application
 Enables real time communication
• supports SIP/CSTA TR87
 Integrates with
LCS/MOC/Exchange/Outlook/Office/Live
Meeting
 Enterprise VOIP Softphone
• required telephony CAL $
 MOC Web Access
• only IM and Presence
 Communication Applications:
 Telephony Integration
• Supports CSTA for SIP phone User Agent
• Supports ECMA-269 subset of Computer
Supported Telecommunications Apps (CSTA)
 Acts both a Remote Call Controller (RCC)
and an IP Phone
 Signaling between MOC and LCS is SIP
 MOC integrates to the PBX via SIP for call
control
CSTA 17 PBX Phone Control
Services
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make call
answer call
clear connection
deflect call
hold call
retrieve call
consultation call
single step transfer
transfer (blind)
 conference
 alternate call
 generate digits
(DTMF)
 reconnect call
 set do not disturb
 get forwarding
 get do not disturb
UC Players and Approaches
 IBM – Desktop Based
 Sametime extensible model – (API)
• Telephony vendors develop call control
• Standard Call Control Interface TCSPI
(telephony conferencing service provider
interface)
 Support for Different O/S – MsWindows,
RedHat Linux, Sun Solaris, IBM Lotus
 Sametime is built on Open Source Eclipse
 Using Partners for Telephony
UC Players and Approaches
 Avaya- Converged Communications
Server…Enabling Applications
 Open Standards Based
 Foundation in Reliable Telephony and
Messaging
 Designed to Integrate with Other UC Players
and their Applications
UC Players and Approaches
 … Enabling Applications
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IP Telephony (SIP Support)
IP Messaging
Audio Conferencing
Web Conferencing
Video Conferencing
Mobility with OneX Mobile
OneX Speech Access (UCC)
OneX Desktop (Microsoft and IBM)
Portal Access to UC Applications
Application Enablement Server
CEBP
Market Trends Drive Convergence for the User
A New Market, Unified Communications Emerges
IP Telephony
Presence
Unified
Messaging
Audio,
Video, Web
conferencing
Mobility
Speech
Access
Unified
Communications
Instant
Messaging,
Presence
Email & PIM
Web, Video
Conferencing
Communications-enabling
Microsoft Solutions
Click-to-call or conference from
MOC, MS Smart Tags and Office
Integrated Web/Audio Conferencing
(LiveMeeting and MOC)
Avaya Softphone plug-in for MOC
Avaya Integrator for Outlook
MM Support for MsExchange 2007
Support for Windows Mobile 5
Speech Access Support for Outlook
Contacts, Schedule, Email,
Federated Presence
Available Now
Future
desktop/mobile/telephony
Aggregated presence
“Click to Communicate” through
MsOCS
Two Options
 Server based telephony integration
 No additional software beyond MOC required on
local PC
 Implements TR/87 (CSTA/SIP) gateway on AE
Services 4.0 Server
 Call control from within MOC
 MOC and phone presence synchronization
 Missed call email notification
 Client side integration
 IP Softphone on local PC includes TR/87 gateway to
connect to LCS.
 Call control from within MOC
 MOC and phone presence synchronization
 Missed call email notification
 Additional Avaya telephony functions available within
MOC
Avaya Brings Enterprise Telephony to
Communicator
 Communicator will be on PC
 Corporate IM is driving
 Avaya Provides Telephony
Connection
 Click to Call in MOC, SmartTags
 Escalate IM to call, Conference
 Phone & MOC stay in synch
 Presence is shared
 Support for 17 functions (CSTA)
 Additional Avaya Functions
provided as extensions to Office
Communicator on tabbed UI
© 2006 Avaya Inc. All rights reserved.
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contained in this document may not be distributed or reproduced, in whole or in part.
Application Enablement Service (AES)
Existing Avaya Support for the Microsoft Desktop
Existing Desktop integration:
Click to dial from MOC
Dial from other desktop applications
through TAPI
Contact screen-pops on incoming call
Call log integration into Outlook journal
IBM’s Productivity Applications
Build on the Avaya Foundation…
Avaya Modular
Messaging
Avaya Meeting
Exchange
…Maximizing the Value of Your Office Applications
and Your Communications Platforms
Telephony Integration
Avaya Telephony & Lotus Sametime
 “Click to Call” from Sametime 7.5
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Places call via Avaya IP Softphone 6.0
Control desktop, home, mobile phone, or talk
through PC
Easy access to all Avaya telephony features:
Conferencing, Video, Extend to Cellular
Integrated Telephony & IM Presence – 2H07
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Call Control in Lotus Sametime – 2H07
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 Customer Value
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Quicker, more intelligent access to colleagues /
greater efficiency
Automatic search and phone number dialing
Remote workers can place calls as though on
corporate phone network
Lower phone bills
Enhances Sametime capability for IBM customers
deploying Sametime for corporate IM
Agenda
 What is this New Convergence – UC
 Overview of Players & Approaches
 Cisco
 Microsoft / IBM
 Avaya
 Test Drive My Desktop
 The Value of UC
 UC…. CEBP
 What Next?
UC Demo
 Test Drive my Desktop
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MM with MsExchange Store
IPSoftphone 6.0
MOC integration
Avaya Integrator for Outlook
OneX Speech
The Benefits of UC
 Improved User Interface to Applications
 Speech Access to Data Applications
 Presence Capability to Locate Others as
Needed
 Group Presence to Facilitate Collaboration
 Reduced Message Tag
 Advanced Conferencing Capabilities
Unified Communications….
Intelligent Communications
Intelligent Communications
Better Business
Agility
Improved Customer
Satisfaction
Faster Problem
Solving
Customer Examples
Intelligent
Communications….CEBP
 Faster Response Times
 Reduce Operational
Latency
 Increased Proactive
Response
 Competitive Advantage
 Event Driven Processor
 Advisory
 Notify & Response
 Notify & Conf
How do I Prepare my Enterprise?
 Focus on UC not as a Product(s)
 Focus on Business Processes
 Identify the Gaps in Communications
 41% of business employees are now
“mobile”
 What isn’t working
 What could be working better
Questions and Answers
MOC Integration – Server
 Microsoft Reference Model
 Implements SIP/CSTA
(TR/87) gateway on AE
Services 4.0 Server
 Desktop Call Control
Microsoft LCS 2005 - or
Microsoft OCS 2007
AE Services 4.0
 MOC can control phone
 Use phone and MOC is
updated
Avaya CTI
Avaya CM
 Server Solution = no local
software required. Can use
MOC alone
 Optionally, can add IP
Softphone on PC
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H.323
TDM /
Analog
Cell
Phones
(EC500)
Shared Control
Telecommuter
RoadWarrior
IP Softphone - OCS integration
Microsoft LCS 2005 - or
Client side solution
 SIP/CSTA gateway on local
Windows client
 Part of upcoming release of
IP Softphone 6.0
Microsoft OCS 2007
 Softphone can be hidden
 Desktop Call Control
 MOC can control phone
 Use phone and MOC is
updated
Avaya CM
H.323
TDM /
Analog
 Added Avaya features on
MOC tabs – beyond TR/87
 Requires small server
applet (can be on LCS
server)
Cell
Phones
(EC500)
OCS 2007 Architecture
MOC Architecture
Call routing between
Communications Server and
Exchange Server
Avaya Brings Desktop
to Windows Mobile
Rich and Thin Avaya Clients
One Number Access
Microsoft LCS/OC Integration
Rich Avaya Feature Set
Expanding Set of Supported Phones, PDAs
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Nokia S60 v2.x phones
– 66xx, 3230, 7610
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Nokia Series 80 like 9300
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Windows Mobile 5 PPC