Transcript Slide 1
Medicine Waste Campaign - 2012
NHS South Central
Medicine Waste Campaign 2012
© Dynamic Advertising Group 2012
www.medicinewaste.com
Medicine Waste Campaign - 2012
• It is estimated that in SCSHA £10million of medicines are
currently prescribed, dispensed and unused.
• In February 2012, SCSHA will launch its first regional
medicines waste awareness campaign targeted at raising
public, patient and clinical awareness of the issue.
• Working with commercial company Dynamic Advertising, who
have successfully run this campaign in other areas.
• The campaign will predominately feature in GP surgeries,
Hospitals and Community Pharmacies, with the opportunity
for wider marketing on local bus routes and town centres in
some areas.
SCSHA = South Central Strategic Health Authority =
Southampton, Hampshire, IOW, Portsmouth, Oxfordshire,
Berkshire and Buckinghamshire
© Dynamic Advertising Group 2012
www.medicinewaste.com
Medicine Waste Campaign - 2012
The campaign has three key communications:
• Only order what you need
• Please dispose of medicines appropriately / medicines
cannot be recycled
• Take your medicines into hospital with you (in a green POD
bag where possible)
© Dynamic Advertising Group 2012
www.medicinewaste.com
Medicine Waste Campaign - 2012
• To make the campaign a real success and to make sure that
we get the best value for money possible from the campaign,
we need the support and involvement of all PCTs and Trusts
and in particular Pharmacy, GPs and Communications teams
working together.
• This campaign, delivered properly, really can make a
difference.
• We’d like to see it drive down orders for repeat medicines that
are not needed and increase the incidence of patients arriving
at hospital with their own medications.
• This campaign needs to be viewed as a platform /
springboard for further targeted work around the whole issue
of medicines waste across the whole SHA
© Dynamic Advertising Group 2012
www.medicinewaste.com
Medicine Waste Campaign - 2012
What does this mean for us locally?
Early February -Community Pharmacies will receive pre
campaign pack with 30 patient questionnaires ( single A4
sheet). It will be very helpful if CPs can help in getting these
filled andreturned before start of campaign
Mid February – distribution of posters and leaflets to all GP
surgeries, community pharmacies and other sites.
With courtesy phone call to follow up this delivery
20th February launch of campaign including bus adverts –
communications team launching activity with press, radio and
TV, individual PCT events
© Dynamic Advertising Group 2012
www.medicinewaste.com
Medicine Waste Campaign - 2012
What does this mean for us locally?
25th March – finish of campaign- remove promotional
material
April – post campaign evaluation including
GP and pharmacist online survey
30 more patient questionnaires to be completed at
pharmacies
On the street public perception research
June – feedback report
© Dynamic Advertising Group 2012
www.medicinewaste.com
Medicine Waste Campaign - 2012
Help us make more of your local NHS.
Ask your GP or pharmacist for advice.
www.medicinewaste.com
© Dynamic Advertising Group 2012
www.medicinewaste.com