Transcript Nuria Vilanova

CEO Leadership
Put to the test
If we compare the basic numbers into a value process and an example
financial scenario
“91%
of journalist, reporters
and editors surveyed use
search engines to do
their jobs.
*top rank
We can quickly see that any sizable business organization has a
tremendous amount of value in just a handful of executives.
Fuente: Forbes Magazine- On CEO Online Reputation, 2009
Reputational Capital 2.0
¿Who is succeeding?
Fuente: Top 20 Online CEO-CMO Fortune 100 study
Use of Social Media
By CEOs
+Daily +Weekly -Weekly +Once a Month Monthly
“I have or read micro feeds via twitter or
similar media”
Younger than 40
CEO Fortune 500
40-49 years old
Older than 50
Never
Use of Social Media
By CEOs
+Daily +Weekly -Weekly +Once a Month Monthly Never
“I use a mobile device to search and read work
related content”
Younger than 40
CEO Fortune 500
40-49 years old
Older than 50
Nuria Vilanova
My Story 2.0
|Nuria Vilanova|
A Horizontal and Comprehensive Approach
Stakeholder Relationship Management: Key to today’s Business Landscape
Clients
Friends and Colleagues
Media
Institutions
Other Executives
Community Groups
Sector Agencies
E-influencers
Industry Leaders
Estudio del CEO
EXTERNAL AUDIENCES
RELATED PUBLIC
INTERNAL AUDIENCES
Partners
Suppliers
Potential
employees
Directors
Staff
Social Business Team
Nuria Vilanova
Who am I?
Nuria Vilanova :
Personal Brand, Identity and Image in the Digital Community
My Personal Brand Positioning:
Values
Experiences
Knowledge
Public Recognition from Friends and Network
Avoiding
Political Issues
Personal Matters
Nuria Vilanova
My Goals:
1.
Share Knowledge
2.
Position ourselves as Leaders
3.
Identify Opportunities
4.
Identify Trends
5.
Raise awareness on relevant issues
On Target
Nuria Vilanova: Key Messages
 Vision & Innovation
Values-Social Engagement
 Leadership & Direction
 Performance-Energy  Product/Service (Content of Value-Expertise)
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My 2.0 Ecosystem
Is alive, it feeds, grows and reproduces.
¿Where & When?
The Content Ecosystem
¿Where & When?
The Content Ecosystem
My 2.0 Ecosystem
Is alive, it feeds, grows and reproduces.
Estudio del CEO
@nuriavilanova
Twitter
Others
Facebook
Personal Profile
Epicenter
Relationships &
Ties
Youtube
NuriaVilanova.com
Intranet
Website
INFORPRESS
Linkedin
Personal Profile
“Trends in Communication” Group
Positioning SEO
Facts and Figures
•
We are the largest
Communications Consultancy in
Spain.
•
We are number 14 in Europe
•
We have over 200 consultants on
our team
•
We have 13 offices in 5 countries
•
In a one year period we will be
opening offices in 3 new
countries
¿What do we Achieve?
Obtain Ideas and Collaborations
¿What do we Achieve?
Refrences that generate opportunities
Talent Search
¿What do we Achieve?
Satisfaction and Strengthening of Customer relationships
…and with Politicians
Support for new products and new offices
I think the new frontiers of communication on the internet are
languages and not countries.
Large companies will define their communication and
marketing strategies by languages not countries
Our goal is to be the leading Communications Consultancy in
Spanish in the world
Building
a Global Image
Verifying Results
Measure & Monitor
The Blog www.nuriavilanova.com :
Leader in the industry, leader in Google positioning
Datos correspondientes a mayo de 2012
Verifying Results
Measure & Monitor
Leader in the industry, leader in Google positioning
In Twitter
Verifying Results
Measure & Monitor
Segmented quality contacts, with great influence within their circle
In Twitter
Verifying Results
Measure & Monitor
Segmented quality contacts, with great influence within their circle
In Twitter
Verifying Results
Measure & Monitor
Segmented quality contacts, with great influence within their circle
KLOUT Says
“Nuria Vilanova is a powerful voice on Twitter in a wide variety
of topics”
Verifying Results
Measure & Monitor
In LinkedIn:
More than 2.500 segmented quality contacts, powerful and willing to
engage in conversation
“Trends in Communication” Group : Leader in the Sector
I am the founder of Inforpress 5 years ago, I was 42 years old.
Too old for the internet? – I was apprehensive (afraid)
But…could we lead in online communication without setting an
example?
Can we be the leading Communications Consultancy in Spanish in the
world without a strong “online” department?
Verifying Results
Measure & Monitor
Public Recognition in the sector
Chosen:
“Top most influential people on Twitter in
Marketing and Communication”
The third most influential in Communication.
Ranking Top in Communication.
Caso de éxito:
Cuento de Luz
Caso de éxito:
Cuento de Luz
Ana de Eulate
Myth Busters
Myth: The Internet is only for the younger
generation…
Truth: You can start at any age
You find yourself being “followed” by
leading influencers, your top clients,
newspaper directors, politicians….
Myth: The internet is a source of crisis
Truth: The internet is a source of
opportunities
Thanks to the internet
you can…
 Learn a lot!!
 Understand the world.
 Find new clients: Make your small business grow and GO GLOBAL!
 Recruit only the best and reinforce your Employer Branding image.
 Enhance your reputation.
About us
•
INFORPRESS GROUP is the largest communications consultancy in Spain, with offices in
•
We have established research centers in internal communication and financial communications,
in collaboration with the best business schools, IE and IESE respectively. We also have a
department of innovation for the areas of communication online and reputation.
•
Through consulting specialist teams develop external communication, internal, CSR, Brand and
Reputation, Public Affairs and e-communications ® and audiovisual projects, creativity,
research, platforms, and publications, events and training in communication and leadership
(Audentia)
•
Our keyword, the commitment, with our clients and our team.
Portugal, Brazil, Colombia and Peru. Our goal is to lead the communication in Spanish and
Portuguese and grow through knowledge and innovation. We have 200 professionals on staff
and 24 years of experience.
Global
Services
Inforpress group is the biggest Spanish consultancy
devoted to communication, PR and relations with
stakeholders.
CONSULTING SERVICES
TRANSVERSAL SERVICES
• External Communication
•Financial and Corporate
•Consumer Market
•Technology
•Health
•Crisis and Issues
•Reputation and Branding
• Internationalization Support
• Internal Communication
• Corporate Social Responsability
• Communication Tools
Thank you
| Madrid | Barcelona | Valencia | Bilbao | Santiago de Compostela | Sevilla | Málaga |
| Lisboa | Oporto | Río de Janeiro | Sãu Paulo| Bogotá | Medellín |
www.inforpress.es