Transcript Diapositiva 1

Facts and Figures
• We are the largest
Communications
Consultancy in Spain
• We are number 14 in
Europe
• We have 200 consultants
• We have 13 offices in 5
countries
• In a one year period we
will be opening offices in 3
new countries
Services
.
CONSULTING SERVICES
• External Communication
•Financial and Corporate
•Consumer Market
•Technology
•Health
•Crisis and Issues
•Reputation and Branding
• Internal Communication
TRANSVERSAL SERVICES
Internet change the
rules: the new frontiers
are languages and not
countries.
Large companies will
define their
communication and
marketing strategies by
languages not by
countries
Our goal is to be the
leading Communication
Consultancy in Spanish
language in the world
5 years ago I was 42 years
old
Too old for the internet?
But…could we lead in online
communication without setting an
example?
Can we be the leading Communications
Consultancy without a strong “online”
department?
¿Where & When?
The Content Ecosystem
My 2.0 Ecosystem
Is alive, it feeds, grows and reproduces.
Estudio del CEO
@nuriavilanova
Twitter
Others
Facebook
Personal Profile
Epicenter
Relationships &
Ties
Youtube
NuriaVilanova.com
Intranet
Website
INFORPRESS
Linkedin
Personal Profile
“Trends in Communication” Group
Positioning SEO
Verifying Results
Measure & Monitor
The Blog www.nuriavilanova.com :
Leader in the industry, leader in Google positioning
Datos correspondientes a mayo de 2012
Verifying Results
Measure & Monitor
In LinkedIn:
More than 3.000 segmented quality contacts, powerful and willing to
engage in conversation
“Trends in Communication” Group : Leader in the Sector
¿What do we Achieve?
Obtain Ideas and Collaborations
¿What do we Achieve?
Refrences that generate opportunities
Talent Search
¿What do we Achieve?
Satisfaction and Strengthening of Customer relationships
…and with Politicians
Support for new products and new offices
Verifying Results
Measure & Monitor
Leader in the industry, leader in Google positioning
In Twitter
Verifying Results
Measure & Monitor
Segmented quality contacts, with great influence within their circle
KLOUT Says
“Nuria Vilanova is a powerful voice on Twitter in a wide variety
of topics”
Verifying Results
Measure & Monitor
Public Recognition in the sector
Chosen:
“Top most influential people on Twitter in
Marketing and Communication”
The third most influential in Communication.
Ranking Top in Communication.
You Can !
Use of Social Media
By CEOs
+Daily +Weekly -Weekly +Once a Month Monthly Never
“I use a mobile device to search and read work
related content”
Younger than 40
CEO Fortune 500
40-49 years old
Older than 50
Reputational Capital 2.0
¿Who is succeeding?
Fuente: Top 20 Online CEO-CMO Fortune 100 study
You can build
a Global Bussines
Caso de éxito:
Cuento de Luz
Ana de Eulate
Caso de éxito:
Cuento de Luz
Myth Busters
Myth: The Internet is only
for the younger
generation…
Truth: You can start at any
age
Myth: The internet is a
source of crisis
Truth: The internet is a
Thanks to the internet
you can…
 Learn a lot!!
 Understand the world.
 Find new clients: Make your small business grow and GO GLOBAL!
 Recruit the best and reinforce your Employer Branding image.
 Enhance your reputation.
Thank you!!!
@nuriavilanova
www.nuriavilanova.com
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