Transcript Introduction to Business Communication

1. The Nature of Business Communication
2. Aims of ES2002
THE NATURE OF BUSINESS COMMUNICATION

Profit in a socially responsible way

Efficiency in culturally diverse contexts

doing business is essentially persuasive

good leadership requires good communication skills
Essentially persuasive:
 communication in increasingly more culturally
diverse contexts
 communication to achieve complex business aims
Some implications are….
The heightened need for:

Intercultural and interpersonal communication skills

Responsible, caring and ethical leadership
AIM OF ES2002:
BUSINESS COMMUNICATION

To learn how to communicate effectively in business contexts

Learn how to communicate
 clearly
 appropriately, and
 persuasively

What is your message? (content)

How will you deliver it? (delivery)
How do you accomplish clear, appropriate and persuasive
content and delivery?
FOCUS ON THE
AUDIENCE

Critical thinking skills

Intercultural communication skills

Interpersonal communication skills

Feedback skills

Listening skills

Oral Interaction

Formal Oral Presentation

Mini Lecture

Giving Feedback

Report Writing

Letter Writing

Individual Presentation

Different teaching styles, but the
same objectives for all lessons

The same assessment rubrics

Conduct of regular meetings and
norming exercises

To communicate effectively in business contexts, you must deliver
your content and message clearly, appropriately and persuasively

A keen understanding of your audience is crucial in effective
business communication

Such keen understanding is developed through intercultural and
interpersonal awareness and skills
THANK YOU
Enjoy the semester!