PART II PREPARATION/PROCESS
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Transcript PART II PREPARATION/PROCESS
PART II
PREPARATION/
PROCESS
CHAPTER THREE
COMMUNICATION
COMMUNICATION
Framework for Communication
Communication Theories
Communication Models
The Communication Process
Goals and Purposes of Communication
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Communication Theories
Communication theories address a variety
of areas and contexts:
Verbal
and Nonverbal Messages
Interpersonal/Relational
Cultural
Group/Organizational/Public Communication
Mass Communication
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Public Relations borrows from
several theory areas
This would depend on the goals, purposes,
objectives, and context for communication.
Basic messages from Information Theory
Public communication from Rhetorical
Theory
Mass communication Theories
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Examples of Mass Communication
Theory applied to
Public Relations
Two-Step Flow Theory
Spiral of Silence
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Public Relations Models
Grunig-Hunt Models
Press Agentry/Publicity
Model
Public Information Model
Two-Way Asymmetric Model
Two-Way Symmetric Model
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The Communication Process
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SEMDR Communication
Process
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Communication Process Model
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Communication Process Elements
Source-origin of communication
Message-content of the message
Encode-translates idea into message
Decode-breaks down the message
Receiver-targeted message recipient
NOTE: Processing and feedback necessary
by all parties involved.
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What are some barriers to
communication?
Clue: Inhibits the message from being
received.
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What are some of the contexts in
which communication occurs?
Clue: Two workers engaged in a planning
meeting for a campaign
Answer: Interpersonal communication
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Our words our open to
interpretation.....
Can you think of an example?
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They’re only words…..
“Can’t we all just get along?”
“I never inhaled.”
“If they don’t fit, you must acquit.”
…but we remember them.
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Some words stay in the
lexicon…..
Hanging chads
Embeds
Would they be understandable in all
contexts?
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Symbols
What symbol is used to identify your
school?
Why would organizations like your school
want to use symbols?
What are some organizational symbols
that are evident on campus?
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Semantics
Are there any differences here?
I
want you to use the color red to identify our
logo.
I want you to use fire engine red to identify
our logo.
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Points to remember
The message must be clear to all parties.
Write and speak with the audience in
mind.
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Can you identify some recent
problems that some organizations
have had with communication?
Clue: Corporations
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Goals/Purposes of
Communication
To inform, persuade, motivate, or build
understanding
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Hierarchy of Communication
Goal/Purpose
Objective
Planned approach
Research
Write
Edit/Rewrite
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